Inbound - The Blog: The Secrets Behind Click To Close

 

Do You Need A Marketing Technologist To Run Demand Generation Campaigns?

Marketing Automation And Sales CRM Tools Are Mandatory For Lead Generation

If you want the short answer, yes, you need a marketing technologist. How you go about acquiring that skill set is something we’ll discuss. What your new technologist should be doing for you is also something we’ll focus on in this article.

Marketing and sales have changed dramatically over the past five years, and they will continue to change even more quickly and dramatically over the next five years. How you use software tools will directly impact your ability to get more high-quality leads, close those leads and drive new customer revenue.

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How To Use Marketing Automation For Demand Generation

Marketing Software Has Tools For People Who Are Not Converting

Marketing is moving forward at light speed. If you blink, you’re left behind. What this means is that the standard visit to a website with content downloads and form completions followed by an email nurture strategy is, believe it or not, becoming old school.

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How To Leverage Marketing Automation And CRM To Drive Business Results

You Need Software To Manage The Complexity Of Today’s Sales And Marketing Effort

I get it; for the longest time, you ran your business based on gut. Then Microsoft introduced the spreadsheet and you had a place to put some numbers and some names. It helped you organize what you were doing and handle some simple calculations. But eventually it became a mass of spreadsheet farms and it was difficult to find anything. More importantly, it didn’t add any additional value, save you time or help you be better.

Then software took a quantum leap forward and you didn’t have to buy hardware, load software or burden your IT team with anything. You just purchased a subscription and the web did the rest of the work. Sales was introduced to the CRM system and you probably tried a couple of different options before you settled on one that wasn’t too complicated but helped your sales team be more organized and more efficient.

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Prediction #12 — Tech Stack Advances To Support Inbound Marketing

No, HubSpot Might NOT Be Enough To Drive Leads In 2017

I know most people find the investment in marketing automation to be enough, but the reality is it’s probably not enough. Going into 2017, you should be budgeting and planning to invest in marketing and sales technologies. The better your tech stack, the better your results. If you’re looking for 20% growth in revenue, start thinking about $2,000 to $4,000 a month for technology.

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