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How To Use Marketing Automation For Demand Generation

Marketing Software Has Tools For People Who Are Not Converting

Marketing is moving forward at light speed. If you blink, you’re left behind. What this means is that the standard visit to a website with content downloads and form completions followed by an email nurture strategy is, believe it or not, becoming old school.

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How To Leverage Marketing Automation And CRM To Drive Business Results

You Need Software To Manage The Complexity Of Today’s Sales And Marketing Effort

I get it; for the longest time, you ran your business based on gut. Then Microsoft introduced the spreadsheet and you had a place to put some numbers and some names. It helped you organize what you were doing and handle some simple calculations. But eventually it became a mass of spreadsheet farms and it was difficult to find anything. More importantly, it didn’t add any additional value, save you time or help you be better.

Then software took a quantum leap forward and you didn’t have to buy hardware, load software or burden your IT team with anything. You just purchased a subscription and the web did the rest of the work. Sales was introduced to the CRM system and you probably tried a couple of different options before you settled on one that wasn’t too complicated but helped your sales team be more organized and more efficient.

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Pass The Baton, Not The Blame

Ever heard of sales and marketing not getting along? You’re not alone. Aligning marketing and sales has quickly become a top priority for companies around the world. What’s the perceived problem, in 50 words or less? I’m glad you asked: 

Sales is not happy with the quality of leads passed from marketing (“They’re nowhere near ready to buy!”), whereas marketing believes that sales squanders the opportunities that marketing so brilliantly brought to the surface (“You haven’t even called him? He downloaded our whitepaper and attended the webinar!”).

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