Driving Leads, Sales Opportunities And Revenue Is An Outcome You Should Expect
You’re getting nice increases in visitors to your website, but your website is only producing a steady 1% site-wide conversion rate. That’s not horrible, but it’s definitely on the low side of average. Average site-wide conversion rates run between 1% and 3%, with top-performing sites doing upward of 8% to 9% across all pages.
If leads, sales opportunities and revenue are goals of your program (and they should be), ratcheting up your website conversion rate with a conversion rate optimization (CRO) project should be at the top of your to-do list. In essence, you’re taking a company asset (your website) and the visitors coming to your website, and you’re optimizing the performance to produce more revenue.
However, CRO projects are tricky, and if you go into one without experience, a plan and a solid strategy, you could find yourself spinning your wheels and wasting both time and money.