Optimizing Your Website To Generate High Quality Leads Requires Monthly Care And Feeding
Regardless of your approach to marketing – inbound marketing or demand generation – your website has one mission: to generate leads. It should create high quality leads that turn into sales opportunities, and ultimately into new customers and revenue.
The best way to do this is to constantly optimize your website based on its own performance data and your company’s goals. Here are 21 website optimization techniques to drive leads and revenue growth. We’ve bundled the techniques into some functional areas for your reading pleasure. Let’s get started.