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7 Surefire Ways To Fail At Content Marketing Lead Generation

In The Battle To Drive Revenue And Profits, Content Marketing Is A Critically Important Weapon

Content Marketing Drives RevenueThe content on your web pages, blog posts, landing pages and downloadable educational resources gives you an opportunity to attract prospects, build trust with them and answer questions critical to their buyer journeys. Without content, your digital marketing assets would be a series of empty web pages.

Content is everything. If you fail to make it a cornerstone of your marketing strategy, your lead generation efforts will suffer. Unfortunately, far too many businesses don’t know how to put the right strategy behind their content.

Here are seven surefire ways to fail at content marketing. Work hard to avoid these at all costs.

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The Secret Ingredient To Launching A Winning Website: Personas

Are you thinking about launching a new website? If so, you have probably (to some extent) thought about what you want it to look like. Maybe you want it to be easy to navigate, mobile-friendly or really simplistic and smooth. Perhaps you want a lot of focus on your products/services page. Maybe all you know at this point is that you want a new website and you like the color blue, so blue should probably be incorporated somewhere.

Regardless of the degree to which you have thought about or researched a new website, this should be the first thing on your mind moving forward: Who is the website for?

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Applying A Hub-And-Spoke Model To Your Content Marketing Strategy

This is an updated version of a blog article that was originally published in September of 2014.

Everyone is talking about content marketing.

It’s obvious that you need content in order to connect with your audience, pull them into your website, educate them on a topic and eventually help them make a smart purchase decision by working with your business.

The content strategy development process is complicated: What content do we create? In what format? How often? How do we promote it? How do we optimize it? How does each piece of content inform the next? How do we ensure it turns visitors into leads? The questions are endless.

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Prospects Should Want To Binge On Your Inbound Marketing Content

When People Are Drawn In, They Can’t Help But Be Bought In

Most of us have had the pleasure of binge-watching our favorite shows, like House of Cards, Downton Abby and Fear the Walking Dead. Whatever type of show you like, binge-watching is a new way of enjoying content, one that you should aspire to replicate within your own inbound marketing program.

There are some patterns that go along with the most successful shows and why we love binge-watching them. If you apply this thinking to your content strategy and then plan your content accordingly, you can deliver a similar experience for your prospects that’s sure to improve your conversion rate, which means more leads for your sales team.

Here’s how to make your content binge-worthy.

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How Context, Not Content, Makes Inbound Sales Exponentially Powerful

Content Is Interesting, But Content In Context During The Sales Process Equals Revenue Growth – PART 2

Part 1 of this article addressed context within the inbound marketing part of the process. In Part 2, we’ll talk about context within the inbound sales part of the process. Enjoy!

To recap for those following at home, here’s a link to the back story of the company we’re using to describe how context fits into the sales and marketing process. To back up just a bit further, the sales process kicks in when prospects hit the bottom of the funnel and request to speak with someone on your team.

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How Context, Not Content, Makes Inbound Marketing Exponentially Powerful

Content Is Interesting, But Content In Context Equals Dramatic Business Results – PART 1

Note to our readers: This is such an important topic, we’re writing a longer-than-usual article and breaking it into a two-part series. Today, we’ll focus on how context impacts inbound marketing. Tomorrow, we’ll cover how context impacts inbound sales. Enjoy!

Everyone says it: Content is king. The more you publish, the better your results. I can tell you that if you have no content and you start content creation as part of an inbound marketing program, you will see improved results.

You’ll see increased visitors to your website and more leads from your website. But, if you want to truly turn your inbound marketing investments into a repeatable, scalable, predictable revenue machine, you’ll need to keep the context of your prospects’ buyer journey in mind every step of the way.

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Why Great Content Isn’t Enough For Effective Inbound Marketing

Guest Post Written By Victoria Hoffman

If you’ve invested in inbound marketing, you’re probably creating a good amount of content to fuel your inbound strategy.

Consistently creating valuable content is key to improving the effectiveness of your inbound marketing efforts, along with strong distribution and measurement. However, even if you have the greatest content paired with the most sophisticated marketing automation workflows, your content probably won’t live up to its full potential.

Why?

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Inbound Marketing Revealed: Blogging And Content Need To Work As One

Blogging Drives Visitors, And Content Drives Leads  Now Pull It All Together

Here’s a secret to inbound marketing: The more you blog, the more visitors you get to your website. And the more new content you publish, the more leads you attract. When you break it down and think about how inbound works, it becomes obvious.

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You Already Paid For It – Now Use Content To Close More Sales

Marketing Has Whitepapers, E-Books And Blog Articles, And Sales Should Be Using Them All

Unless you’ve been living under a rock, you already know that you need content on your website in order to turn visitors into leads. You’ve also probably invested at least some money into the creation of this content.

You might have hired an inbound marketing agency or a content marketing agency to help produce this stuff. Maybe you wrote and designed it yourself. Either way, you paid for it and now you need to use it.

It’s one thing to use it in marketing, but there are even more ways to use this content in your sales process that are guaranteed to help you get and close more leads, more quickly and for a higher ticket average. Yes, you heard me correctly: Content helps you drive revenue.

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Inbound Marketing Thinking Drives Content Marketing Strategy

Quality Over Quantity, But How Do You Focus Your Inbound Marketing Content To Drive Leads?

The same amount of energy it takes to light up a room for a year can be focused in the form of a laser and used to cut through concrete. Strategy helps focus your efforts. 

It’s not hard to see that today, content drives a lot of positive outcomes when it comes to marketing. Blogging gets more people to your website and improves your rank on Google. Whitepapers and e-books turn visitors into leads. Other content moves prospects through the sales process much more easily than yesterday’s sleazy sales tactics.

But, that’s the 30,000-foot view. Does anyone (your inbound marketing agency or your internal team members) really know the blocking and tackling associated with using content to drive leads and revenue? If you’ve been running inbound marketing campaigns for over 100 clients for the past six years, yes, you learn a thing or two about using content to drive business results.

Here are the non-negotiables around inbound marketing’s perspective on content marketing if you’re looking for leads.

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