Inbound - The Blog: The Secrets Behind Click To Close

 

How Inbound Marketing Generated 250 Leads For One Company In One Day

It’s the Holy Grail of inbound marketing: knowing how to create a torrent of inbound leads. This is one of the secrets to solid inbound marketing.

The tactics are not the challenge. Everyone knows that you need to blog, have a great website, create content, use social media and make sure your site gets found.

But, how you tie all of these complex tactics together to produce regular, repeatable, predictable and scalable lead generation – that’s the $1,000,000 question.

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Content Marketing Is Only 50% Effective If You Don’t Publish

We’ve been talking about content marketing for most of the month. But did you know that, in order for content marketing to really drive lead gen for your business, you have to do more than just create content and put it on your website?

You also have to consider content publication if you want to fully leverage your investment in content, invite new visitors to your website and grow your revenue.

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Your Inbound Marketing Results Will Suck If You Ignore SEO Strategy

A solid strategy drives decision-making in sports, business ... and inbound marketing.

So, creating an SEO strategy as part of your overall marketing strategy is a non-negotiable, especially if you’re considering executing an inbound marketing program.

One of the secrets to an inbound program that actually delivers results is integrating all of the separate pieces in an organized, structured and systematic way.

Let me show you how to tie these all together.

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How Earned Media, Or Content Publishing, Fuels Your Inbound Marketing

There is a fair share of secrets when it comes to creating, implementing and optimizing an inbound marketing program that generates leads. One of the keys to our program’s success is what experts call content publishing, or what we used to call content sourcing and now call earned media.

To help you relate this concept to something you're probably already familiar with, consider the old days when you bought media: You purchased time on a particular radio or TV station. Maybe you bought ads in the magazines your target prospects like to read. In reality, you were renting their audiences, paying top dollar to get your messages in front of the right people in the hopes that your ad was good enough to interrupt and grab their attention.

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10 Ways To See Instant Results From Inbound Marketing

In a world where most of us want instant gratification, marketing isn’t one of those fields that allows you to see the results of your hard work instantly. Right?

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Guest Blogging Advances To The Inbound Marketing Final Four

Blogging on your website is one way to get found, but Guest Blogging on other websites is a way to drive highly targeted leads right to your doorstep.

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Inbound Marketing In 2014? You Have To Think Like A Publisher

Have you ever wanted to run a magazine, TV network or radio station? Deciding what TV shows to run and when, what articles to put in the magazine, which personality to feature on the cover and what radio shows to schedule during the morning drive sounds like fun, right?

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11 Must Have Components For Inbound Marketing Campaign Success

 Is the marketing “campaign” dead? There are quite a few self-professed marketing experts who believe the concept of a campaign is no longer valid.

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