Inbound - The Blog: The Secrets Behind Click To Close


How Has Inbound Marketing Changed Over The Past Three Months?

The first quarter is behind us, and we’re into spring. Since inbound marketing is one of the most dynamic and ever-changing practices, there's been a lot that's changed over the past few months.

If you don’t stay connected to the best practices that are driving leads, you run the risk of using inbound tactics and techniques that might not produce optimal results.

Here are some of the changes we’ve been implementing in our client engagements. Since we test on ourselves first, you can be sure that these are tried-and-true enhancements, proven to deliver improved results to our clients. Whether they work for you or not is 100% up to you.



When Did Search Engine Optimization Get So Complicated?

Maybe I missed it. Maybe search engine optimization (SEO) has always been complicated. But, it seems like it’s become exponentially more complicated.

I was even reading a recent article that sounded to me like this: "Do this, but don’t do too much of it. Do that, but remember, it might hurt you. Don’t do this, but you have to do some of this if you want to rank."

Marketers just want a road map. We don’t want to work in the gray area. We want to know what we have to do so that we can do it. Unfortunately, this part of marketing – this very important part of marketing  isn’t going to change any time soon.

Each month, we’re dedicating our content, our advice, our guidance and our thought leadership to a different practice within the inbound marketing realm. This month, it’s search engine optimization.



Primary Research Might Just Be The Best Content Marketing Tool

Primary research is one of the most important, yet overlooked, steps in creating content that delivers results for your inbound marketing program. If you are like most marketing professionals, you are often too busy to stop and actually monitor how your content is performing, but this step is essential.



Tips and New Techniques From The World’s Top Inbound Marketing Pros

Our team returned to the office on Friday full of excitement and energy. The Inbound 2013 Conference was the perfect place to see new features for the HubSpot software and new techniques to help our clients get found, get leads and close sales.