Inbound Marketing Is The Only Approach That Helps You Impact Results Today
If you’re expecting inbound marketing to produce positive results every month, from every tactic, think again. No matter how good you are, or your inbound marketing agency is, you’re going to see downward trends in your analytics at some point. Don’t panic. It happens to everyone and the causes are not always related to what you did or didn’t do.
Sometimes it has to do with what other people, for instance, competitors, are doing. But this article isn’t about that; it’s about what you need to do to recover from downward trends in program performance. The good news is that there are response techniques that can and should be applied to reverse the downward trends and get you moving back up and to the right.