Hit the Web on any given day or night, and you get smacked in the face with offers for whitepapers, e-books, blog articles, infographics, slide shows and videos. It’s easier than ever to find educational content to help you make any type of purchase decision.
That’s great news for us as consumers. But as business owners, CEOs and marketing execs, it's critical to be aware that our prospects are highly educated before they even present themselves to us as prospects.
It’s also important for us, as business people, to be aware that the company that educates best is often the top contender when it comes to winning the business. Please keep that in mind as you work on your marketing strategy.