Your Prospects Don’t Want To Do The Work, So Make Sure Your Content Marketing Strategy Doesn’t Ask Them To
This is probably going to sound ridiculous, but bear with me, because it’s relevant to this topic. When I go to the supermarket, I don’t want to bag my own groceries and I don’t want to have to return my cart to the store. I have a job, and I don’t want to work at the supermarket, too.
This applies to the content on your inbound marketing website. I’ve noticed a trend at other agencies and with clients that are asking for and creating these large repositories of content called “resources.” Here, they very cleverly package up all of their content in nice categories for visitors to self-serve and select exactly what they want.