Want More Leads? Publish The Right Types Of Content — It’s That Simple
Every so often I look back at what I’ve written about to make sure I’m creating a highly educational and helpful platform for people to learn about inbound marketing, demand generation and revenue acceleration.
I recently noticed that while I’ve mentioned the techniques we use to turn website visitors into leads in a couple of articles, it’s been over a year since I focused an entire article on the conversion strategy methodology that consistently produces results. A year in marketing time is like 10 years in regular time. Our practice area is changing so quickly that what we did last month is rarely what we’re doing this month.