The Difference Between Sales Success And Sales Failure Is Your Process
In a recent study done by our team at Square 2 Marketing, we polled 20 of our newest clients to ask them why they chose us. Expecting to hear our Diamond-level status, experience with HubSpot, team background and client portfolio as reasons, instead we learned that 78% of them selected us because of our sales process and the people they met during the sales process.
Interesting. If this holds true for your business (and I’m thinking it does), then the best use of your time is to upgrade your process immediately to provide a better and even more remarkable inbound sales experience for your prospects.