If you’re a fan of inbound marketing, you know that it requires content in order to generate leads.
So, the question for today is: What would a successful January look like if you had the right content-marketing formula as part of your inbound program?
First, you should already have your strategy for the month worked out. You should also have an overall plan for your entire inbound marketing program. This means that you know what keywords, keyword phrases and questions you want your content to support in January.