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Prospects Should Want To Binge On Your Inbound Marketing Content

When People Are Drawn In, They Can’t Help But Be Bought In

Most of us have had the pleasure of binge-watching our favorite shows, like House of Cards, Downton Abby and Fear the Walking Dead. Whatever type of show you like, binge-watching is a new way of enjoying content, one that you should aspire to replicate within your own inbound marketing program.

There are some patterns that go along with the most successful shows and why we love binge-watching them. If you apply this thinking to your content strategy and then plan your content accordingly, you can deliver a similar experience for your prospects that’s sure to improve your conversion rate, which means more leads for your sales team.

Here’s how to make your content binge-worthy.



Inbound Marketing: Questions Hold Answers To “What Do We Write About?”

Questions Fuel Inbound Marketing So You Get Found, Get Leads And Close Sales

I’m sure you’re sick of hearing about blogging, whitepapers and e-books. You already know that inbound marketing requires this type of content to make it work. In fact, yesterday’s blog was all about how content is the secret to getting leads from inbound marketing.

But, now that you know you need content, how do you know what to write about? How do you know when to write about it? And, how do you write with search and conversion in mind? I mean, if you’re not writing to drive leads, why bother?



One Simple Fix To Turn Your Blog Into A Lead-Generation Machine

Everyone knows that you need to blog. But, what should you blog about, and how do you use blogging best practices to drive more leads? You probably didn’t know that there’s one answer to both questions.

Yes, with one small change to the way you plan your blogging efforts, you can turn your blog into a lead-generation machine.

It might make sense to take a step back first. I want to make sure that you know why blog articles are so critical to today’s inbound marketing: If no one is reading your blog, you can be sure that no one is converting into a lead.



Content Marketing: How To Turn Up The Volume To Eleven

If you saw the article yesterday, you now know how much content marketing is enough to move the lead generation needle up and to the right. But, what else do you need to know about content?

The short answer includes the word "quality," as quantity without quality is likely to leave you disappointed, frustrated and without the leads you need to drive you towards your annual revenue goals.



Inbound Marketing Is A Marathon, Not A Sprint

I wrote on Friday about inbound marketing requiring that you be all in. Today, I’m going to give you actual proof, from real clients, who show that you need to be all in for the long haul if you want to see results like these businesses have seen.

When you attempt to run a marathon, you have to train. You have to be prepared both mentally and physically. You have to eat right, build up your stamina and you might even consider getting help and advice from someone with experience running marathons.



6 Tips For Creating Emotionally Charged, High-Quality Content

Humans are emotional creatures with a thirst for knowledge, and quality content should appeal to both of these aspects. When you're developing a content marketing strategy, it's important that you think intently about who your audience is and how to play on their emotions without sacrificing the value of your posts. Here are six essentials to help you get started.



Let’s Get Ready For Some Football – What The NFL Can Teach You About Inbound Marketing

The 2014-2015 NFL season kicks off tonight, and I have to admit that it's an exciting time for this inbound marketing guy. I might even go as far as to say that it’s one of my favorite days of the year.

As a huge NFL fan, I also find value in admiring how the league creates an amazing experience for its customers and grabbing key learnings for you to apply to your businesses and your own inbound marketing efforts.


Inbound Marketing Lead Generation – It’s All About The Offers

Get The Free Report - 9 Quick Tips To Generate More Leads For Your B2B Company I don’t have to tell any of you that the holy grail of marketing is the generation of leads that turn into sales and revenue, enough to propel your company well past your revenue goals and into double-digit growth territory.

What you might not know is that the secret to lead generation is the use of offers on your website. Yep, that’s it. Boil it down to its most basic form, and you end up with this.



The Infographic Phenomenon And How It's Used For Lead Generation At Your Company

If you're executing any form of inbound marketing or even just using content marketing to engage your target personas and drive lead generation, you've probably heard about infographics.

Wikipedia defines infographics as graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. Click here to see the full definition.

Infographics have been used by marketers and content creators over the past few years as a way to cut through some of the clutter associated with e-books, whitepapers and presentations. Historically, infographics have been a little harder to create and a little rarer in the world of content marketing.



Why Inbound Marketing Requires Multimedia Storytelling

You’ve probably heard it over and over again: The best way to connect with your customers is through storytelling.