I know we often talk about inbound marketing as if it’s some kind of system that, once set up, runs magically in the background to generate leads for your business.
That’s only partially true, as there are certain tasks and a handful of tactics that need to be executed daily, weekly and monthly.
When it comes to content marketing, however, you have to make sure that you’re not just creating content for content’s sake, but rather writing for people. You need to develop content that people connect with and understand, content they want to share and that emotionally pulls them into your business.
It’s easy to lose focus on the power of creating content for people instead of search engines or simply to satisfy a list of tactics that require it.