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How To Do Content Marketing For Humans Instead Of Robots

I know we often talk about inbound marketing as if it’s some kind of system that, once set up, runs magically in the background to generate leads for your business.

That’s only partially true, as there are certain tasks and a handful of tactics that need to be executed daily, weekly and monthly.

When it comes to content marketing, however, you have to make sure that you’re not just creating content for content’s sake, but rather writing for people. You need to develop content that people connect with and understand, content they want to share and that emotionally pulls them into your business.

It’s easy to lose focus on the power of creating content for people instead of search engines or simply to satisfy a list of tactics that require it.

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How To Get Your Content On Forbes.com And Other Magazine Websites

One of the secrets to inbound marketing is publishing. That’s right. Taking your content and publishing it on other websites frequented by your prospects.

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7 Reasons Content Drives Success With Social Media

 Today, I bought a VW Jetta, put Bridgestone tires on it, filled it with Coke and then bought a handful of Go Daddy URLs from my Samsung smart phone all on my way to work. Wow, that Super Bowl advertising really works!  

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