If Your Prospects Can’t Find Your Company Online, You’re Invisible
If you’ve been following anything going on in marketing over the past few years, you already know that individual marketing tactics are no longer effective unless they’re connected to other key marketing tactics.
Search engine optimization is one of the most important tactics, and if you’re working with an SEO firm with the sole goal of being on the first page of Google, you’re way off base.
Instead, getting found on the search engines is more about content, web, understanding your prospects’ buyer journey and connecting with influencers than it is about technical SEO. Of course, your website has to be architected properly, but today getting ranked has more to do with giving searchers what they’re looking for than the backlinks you have to the site.