Inbound - The Blog: The Secrets Behind Click To Close

The 4 Stages Of Your New Sales And Marketing Funnel

describe the imageWe need some new vocabullary to understand the new sales and marketing funnel.  Marketing has become a science with the tools necessary to impact each part of the funnel.  But before we look at the new funnel math, we need to establish new vocabulary that matches funnel metrics.  Below are the four key terms used to describe people as they flow through and in or out of the sales and marketing funnel.

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Stop Selling and Start Nurturing

Does anyone like being sold to? When a sales person approaches you in a store or calls you unsolicted in the office or at home do you get that happy feeling inside? Why would your prospects feel any differently?

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