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Why Cold Calling Is A Flawed Tactic For A Sales And Marketing Strategy

Your Prospects Are Not Available To Take Your Call

I get it. You want – no, you need – more leads. I also know that your marketing strategy takes time to produce the numbers you need to drive your revenue goals. This puts you in a precarious situation, so you decide to start a cold-calling campaign to talk directly to your prospects and get them into your sales funnel.

On the surface, this might feel like the right option. But in reality, it’s not. It’s not the right call (no pun intended) because the idea is flawed. Your ability to get through to, disrupt and create engagement with your prospects is going to face uphill challenges every step of the way.

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Why Inbound Marketing Demands I Never Reply To Unsolicited Emails

If You Sent Me One, Now You Know Why I Haven’t Responded

I’m no different than you. I'm going about my day and trying to get my work done when I get an email notification (you know, those annoying pop-up windows that alert you to a new email). The email looks like it’s in response to something I sent, or it might look like it’s from someone who knows me. So I click on the alert.

But it’s not either of those scenarios. It’s an unsolicited email, from someone I don’t know, trying to sell me something I know nothing about and might not even need. Who came up with this tactic? Who decided this was even close to a good idea? It gets much worse, and I’m sure everyone reading this is going to know what I’m talking about.

When I delete the email, I get another one in a day or two, followed by another and another. Each one sounds a little more desperate and attempts to make me feel a little ruder for not responding. Some people even resort to adding animated GIFs of Oprah, Spiderman or some other celebrity. I guess they think this will get my attention and get me to ask to speak with them.

I know marketers ruin everything, but this is ridiculous. If for some reason you have your sales and marketing team executing a similar tactic, here’s why this will never work.

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Cold Calling - Dead Or Alive? An Inbound Marketing Perspective

Derek Singleton of Software Advice -- a site that reviews marketing automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today.

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8 Reasons To Stop Cold Calling And Move To Inbound Marketing

If you are walking down the street and you find a fresh $20 bill on the ground, you probably consider yourself lucky. But I doubt you would rely on that strategy for your steady source of income.

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