Your Prospects Are Not Available To Take Your Call
I get it. You want – no, you need – more leads. I also know that your marketing strategy takes time to produce the numbers you need to drive your revenue goals. This puts you in a precarious situation, so you decide to start a cold-calling campaign to talk directly to your prospects and get them into your sales funnel.
On the surface, this might feel like the right option. But in reality, it’s not. It’s not the right call (no pun intended) because the idea is flawed. Your ability to get through to, disrupt and create engagement with your prospects is going to face uphill challenges every step of the way.