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What's The Difference Between An Inbound Marketing Coach And A Consultant?

Coaches Tell You What To Do And Consultants Help You Do It

If you think about a baseball team, it’s filled with coaches but they never pick up a ball, bat or glove. They just watch their players and work closely with them to improve their skills. They give them the benefit of their extensive experience. The best teams usually have the best set of coaches.

Consultants on the other hand are accountable and responsible for delivering work. They might write a marketing plan, give you a redesigned website comp or create a new funnel analysis model to help you better understand your conversion flow, but they’re doing work and delivering it to you.

Do you need help doing the work, or do you need help knowing what work to do? That’s usually the key question when deciding if you need a coach or a consultant.

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Inbound Marketing, Like The Best Professional Athletes, Needs Coaching

Inbound Marketing Is New And Complex – Coaching Improves Performance

Even the best athletes turn to coaches to up their game. Jordan Spieth, Steph Curry, Bryce Harper and Tom Brady all work with coaches, and they all put in thousands of hours in an attempt to be the best of the best. Why would any of us think marketing is any different? Yet, how many of us have coaches to help us up our games?

The answer is surprising: not too many. Why is that? Inbound marketing is incredibly complicated. It’s new and evolving as we speak. There are so many places where mistakes can be catastrophic. 

Today, there are people with thousands of hours of experience working on a wide variety of businesses in many different industries. They have the expertise to guide you through the planning, implementation and optimization of your own inbound marketing programs.

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