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Rethink Your Marketing Strategy To Grow Sales

 
Are you struggling with mediocre sales performance?  Do your sales people regularly miss their  sales targets?  Are you experiencing slow growth or worse no growth?  You might be suffering from a misaligned sales and marketing strategy. 

To get out of this predicament, you first have to take a close look at your marketing strategy. 

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Stories Must be Part of Your Marketing Strategy

 Arming your sales team with stories will impact the performance of your marketing program.  Your sales team has to stop selling and start guiding.  This means having the stories and using these stories at the right time to help your prospects know, like and trust you.

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3 Secret Marketing Treats That Aren’t Tricks

describe the image  It’s Halloween, we all have to be careful to find the treats and avoid the tricks.  Marketing isn’t that much different.  Here are a couple of yummy treats.  Work on these and stay away from some of the stale tactics and your marketing will be scrumptious not scary. 

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The 4 Stages Of Your New Sales And Marketing Funnel

describe the imageWe need some new vocabullary to understand the new sales and marketing funnel.  Marketing has become a science with the tools necessary to impact each part of the funnel.  But before we look at the new funnel math, we need to establish new vocabulary that matches funnel metrics.  Below are the four key terms used to describe people as they flow through and in or out of the sales and marketing funnel.

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To Call Or Not To Call - That Is The Question!

describe the imageBy now you should have heard that educating, coaching, advising, and guiding prospective customers are the new buzz words in sales and marketing. No longer are we putting the hard sell on our prospects, we aren’t offering them discounts if they sign up today. Now we help them make the right purchase decision.

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Stop Selling and Start Nurturing

Does anyone like being sold to? When a sales person approaches you in a store or calls you unsolicted in the office or at home do you get that happy feeling inside? Why would your prospects feel any differently?

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5 Ways to Nurture Your Leads

Getting a lead from your website isn’t the end game for marketers, its getting them to spend money with your company. To do that, those new contacts need to be nurtured, cultivated, and watched until they grow into real opportunities. The video give you some tips and techniques to implement an effective lead nurturing campaign.

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