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Inbound Marketing For Business Services Companies – Step Two: Convert Visitors Into Leads

If you liked what we wrote about yesterday – and based on the social shares, it seems to have resonated with our readers – today we have Step Two in our series for business services firms. Now that your business is getting found in a variety of places, the next step is to convert some of that website visitor traffic into leads for your business.

There is only one way to turn website visitors into leads, and that is with educational content and offers that are strategically designed to engage prospects at all phases of their buyer journey. 

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Not Getting Leads? Two Things To Do Today To Increase Leads Tomorrow

 You are probably sick and tired of us talking about how different marketing is today than it was even a few years ago. If that’s the case, you are probably one of the few people who still has your sales team making cold calls.

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Life Lessons From An Inbound Marketing Conference

While attending HubSpot’s inbound marketing conference last week, I thought about two indispensable life lessons.

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Why Does It Take 60 Days To Create An Inbound Marketing Website?

 If you want a new website tomorrow, next week or even next month there are plenty of vendors and designers who will be happy to bang out a new website for your business.

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Website Traffic Is Up, But Leads Are Down...Now What?

Inbound marketing experts are obsessed with metrics. Two of the most significant marketing metrics you need to watch daily are website visitors and leads. If, after a week or two website traffic is up and leads are down, you have an issue.

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Inbound Marketing Has Only One Purpose— To Generate Leads!

If anyone tries to tell you that marketing is about getting your name out there, building market share or creating a brand—kick them out of your office.

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Inbound Marketing Actually Helps You Get Better Qualified Prospects

You probably didn’t know this—but inbound marketing actually helps you repel those prospects that are going to waste your time, never hire you or just price shop. 

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Black Friday Specials For Your Inbound Marketing Program

 I didn’t rush out to the stores at midnight this morning and I’m not planning on going anywhere near the mall or the closest Walmart.

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