With inbound marketing, helping your prospects navigate their way through their buyer journeys requires a dedicated focus on strategy before tactics. In addition to refocusing all of your marketing messages on your prospects and their pains, you need educational content to help convert prospects into leads (and eventually into customers).
As I mentioned on Monday, blogs are the cornerstone of your inbound marketing content strategy. In addition to blogs, you also need to offer your prospects other types of educational content.
This content helps you obtain your prospects’ contact information (to use for lead nurturing) and gently guide and educate them on ways to address their pains, eventually leading them to contact you directly.
But how do you know what content to offer your prospects? Study your buyer personas to determine which types of content to include in your inbound marketing strategy.