The Revenue Generator - The Secrets To Click-To-Close Revenue

 

Inbound Marketing Is The New Branding

Today, Branding Is More About The Experience Than The Logo, And Inbound Marketing Helps You Deliver

Entrepreneur.com defines branding as a marketing strategy that involves creating a differentiated name and image – often using a logo and/or tag line  in order to establish a presence in the consumers mind and attract and keep customers.

I’m going to tell you that the last part  establishing a presence in the consumer’s mind that attracts and keeps customers  is more about the experience you create for them than about the logo or name of your business. This is where most people make a mistake.

No one is deciding whether to hire you based on your logo. They’re deciding whether to hire you based on how you make them feel while you’re working with them. Thats why you need a click-to-close inbound marketing and inbound sales approach to impact your branding.

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