Today, Branding Is More About The Experience Than The Logo, And Inbound Marketing Helps You Deliver
Entrepreneur.com defines branding as a marketing strategy that involves creating a differentiated name and image – often using a logo and/or tag line – in order to establish a presence in the consumer’s mind and attract and keep customers.
I’m going to tell you that the last part – establishing a presence in the consumer’s mind that attracts and keeps customers – is more about the experience you create for them than about the logo or name of your business. This is where most people make a mistake.
No one is deciding whether to hire you based on your logo. They’re deciding whether to hire you based on how you make them feel while you’re working with them. That’s why you need a click-to-close inbound marketing and inbound sales approach to impact your branding.