Inbound - The Blog: The Secrets Behind Click To Close


Inbound Marketing Blog Boring? 6 Ways To Make Bland Blogs Bold!

White-Hot Blog Articles Drive New Visitors And Turn Visitors Into Leads

The blog on your website has quickly become the focus for your inbound marketing effort. When implemented and optimized properly, it has an impact on both getting found and getting leads, but it can feel like you’re writing about the same topics over and over again.

However, blogging for blogging’s sake is silly. If you’re not getting new blog subscribers, views, shares, leads and links from your blog, then you need to consider your entire blogging strategy. If your blog is set up properly, it should be extremely easy to get this data.



Top 10 Blog Metrics You Need To Drive Leads With Inbound Marketing

The Data Is In: Companies With Active Blogs Get More Leads

At Square 2 Marketing, we blog every single business day. Just yesterday, one of our blog subscribers emailed me with a request to talk to them about an inbound marketing program for their business. Don’t you love it when a good plan comes together? Yes, we got a sales-ready lead, which turned into a legitimate sales opportunity, directly from our blog. You can have that too.

But it’s not as simple as it sounds. We’ve been blogging, and cultivating and nurturing more than 5,000 blog subscribers, for years. We’re actively tracking the performance of our blog, blog articles, subscribers’ behavior and rankings for keywords as a result of our blog. You need to take the same data-driven approach to your blog.

Here are 10 inbound blog metrics that you should be tracking weekly.



Boring Blog Or Blazing Blog: Let Your Inbound Marketing Readers Judge

If You Think Your Blog Is Boring, You Might Be Mistaken

You are in no position to judge whether your blog is boring or not. Now, you could use data to make your case, and then I’d be in complete agreement, but that’s not what happens most of the time. Most of the time, businesses think that because they’re writing about the same topics over and over again, their readers find their blog boring. Nothing could be further from the truth.

I’m actually just as bad as some of the businesses we talk to about this – I think this inbound marketing blog is boring. After all, I write about the same stuff day in and day out. The fact is the blog isn’t boring – sometimes I get bored writing about similar topics, but that's a very different issue.



How Inbound Marketing Blogging Helps You Get More Customers

Why Inbound Marketing Blogging Works

Ask any inbound marketing agency about blogging, and they’ll tell you how important it is and why you should be doing it more often. But, do you know the mechanics of how it works?

This is actually one of the few tactics that helps you get more visitors to your website AND close more leads. If you don’t understand the mechanics, though, you might be doing it wrong.

Not only can blogging get you more leads, but it can also help you close more leads. If you strategically align the articles in your blog with your sales process, and if you’re using a content strategy to help you create blog article topics, you’re going to see a more dramatic impact on overall marketing program performance.

Here’s how to think strategically about using your blog articles to drive revenue.



Inbound Marketing Prediction #4: Blogging Becomes A Daily Ritual

Data Dictates More Visitors As A Direct Result Of More Blogging

Want more visitors to your website? Blog more.

This has been a theme for us over the past year, as we’ve seen dramatic increases in client website visitors when we’ve increased the frequency of blogging. In 2016, the rest of the inbound marketing community will realize the same correlation.

If you want to see a 10-20% increase in website visitors in 2016, you need to start planning today to increase the frequency of your blogging. Here are some reasons why these new blogging best practices work so well, and a few tips on how to execute a daily blog at your company.



One Simple Fix To Turn Your Blog Into A Lead-Generation Machine

Everyone knows that you need to blog. But, what should you blog about, and how do you use blogging best practices to drive more leads? You probably didn’t know that there’s one answer to both questions.

Yes, with one small change to the way you plan your blogging efforts, you can turn your blog into a lead-generation machine.

It might make sense to take a step back first. I want to make sure that you know why blog articles are so critical to today’s inbound marketing: If no one is reading your blog, you can be sure that no one is converting into a lead.



Inbound Marketing Drove Over 64,000 Views For A Single Blog Article

Inbound marketing is a very results-oriented practice, so we’re constantly looking at the data associated with the marketing we do for clients.

When we see interesting results, we regularly share them with our fans. Today’s article is evidence that blogging drives visitors to your website.

While we can’t share any specific details about this client and their success story, we would like to give you enough to make it educational and helpful as you develop your inbound marketing, content marketing and blog marketing efforts.



Inbound Marketing: An X-Ray Of How Your Blog Gets New Customers

Let’s face it: Many of you don’t really see the value in blogging as part of an inbound marketing program.

You do it because you’re being told to do it. You might be doing it because you’ve seen data that shows companies that blog get more visitors to their website and more leads for their business.

But, honestly, is someone really going to read your blog and then decide to hire you on the spot?

The answer, surprisingly, is yes! Someone might read your blog, become emotionally connected to your company and decide that your business is the one they want to work with.



Inbound Marketing For Business Services Companies – Step One: Get Found

There are quite a few inbound marketing experts who believe that this approach to marketing is more appropriate for B2B firms than B2C companies.

More specifically, firms that provide business services to their clients fit perfectly into this category.

Before doing anything, remember that you need a comprehensive marketing strategy and plan prior to considering any inbound marketing tactics.



The Future Of Inbound Marketing And Bold Predictions For 2014

Knowing what's going to happen before it happens gives you a major strategic advantage. Inbound marketing is changing so quickly that getting even a glimpse of the future is enough to motivate you to focus on increasing the amount of leads you generate for your company.