Inbound - The Blog: The Secrets Behind Click To Close


The Top 5 Inbound Marketing Search Engine Optimization Tips To Help You Get Found

If Your Prospects Can’t Find Your Company Online, Youre Invisible

If you’ve been following anything going on in marketing over the past few years, you already know that individual marketing tactics are no longer effective unless they’re connected to other key marketing tactics.

Search engine optimization is one of the most important tactics, and if you’re working with an SEO firm with the sole goal of being on the first page of Google, you’re way off base.

Instead, getting found on the search engines is more about content, web, understanding your prospects buyer journey and connecting with influencers than it is about technical SEO. Of course, your website has to be architected properly, but today getting ranked has more to do with giving searchers what they’re looking for than the backlinks you have to the site.



Blog Growth: Inbound Marketing Theories About Frequency, Length, Reposting And More

If You Want More Visitors To Your Website, You Have To Use Blogging Best Practices With An Inbound Marketing Philosophy

Boil it all down. With hundreds of inbound marketing engagements under our belt and a regular stream of clients that have seen increases in website visitors, conversion rate, marketing-qualified leads, sales-qualified leads, sales opportunities and new customers as a result from their inbound programs, I’m comfortable saying that we know what we’re doing.

With all this data and all these experiences, some truths have become obvious. If you want more people to find your website, you have to use a proven blog marketing strategy. If you write enough blog articles with the right keywords while promoting and optimizing the articles properly, you will see an increase in visitors to your website.



Top 10 Blog Metrics You Need To Drive Leads With Inbound Marketing

The Data Is In: Companies With Active Blogs Get More Leads

At Square 2 Marketing, we blog every single business day. Just yesterday, one of our blog subscribers emailed me with a request to talk to them about an inbound marketing program for their business. Don’t you love it when a good plan comes together? Yes, we got a sales-ready lead, which turned into a legitimate sales opportunity, directly from our blog. You can have that too.

But it’s not as simple as it sounds. We’ve been blogging, and cultivating and nurturing more than 5,000 blog subscribers, for years. We’re actively tracking the performance of our blog, blog articles, subscribers’ behavior and rankings for keywords as a result of our blog. You need to take the same data-driven approach to your blog.

Here are 10 inbound blog metrics that you should be tracking weekly.



Inbound Marketing Website Design vs. Traditional Website Design

This is an updated version of a blog article that was originally published in June of 2013.

I recently had a prospect ask me: “Is there a difference between a traditional website and an inbound marketing website?”

While I answered emphatically, “Yes!,” I thought it would be good to translate (a revised set of) best practices around inbound marketing website design and position them against traditional website design practices.



Boring Blog Or Blazing Blog: Let Your Inbound Marketing Readers Judge

If You Think Your Blog Is Boring, You Might Be Mistaken

You are in no position to judge whether your blog is boring or not. Now, you could use data to make your case, and then I’d be in complete agreement, but that’s not what happens most of the time. Most of the time, businesses think that because they’re writing about the same topics over and over again, their readers find their blog boring. Nothing could be further from the truth.

I’m actually just as bad as some of the businesses we talk to about this – I think this inbound marketing blog is boring. After all, I write about the same stuff day in and day out. The fact is the blog isn’t boring – sometimes I get bored writing about similar topics, but that's a very different issue.



How Inbound Marketing Blogging Helps You Get More Customers

Why Inbound Marketing Blogging Works

Ask any inbound marketing agency about blogging, and they’ll tell you how important it is and why you should be doing it more often. But, do you know the mechanics of how it works?

This is actually one of the few tactics that helps you get more visitors to your website AND close more leads. If you don’t understand the mechanics, though, you might be doing it wrong.

Not only can blogging get you more leads, but it can also help you close more leads. If you strategically align the articles in your blog with your sales process, and if you’re using a content strategy to help you create blog article topics, you’re going to see a more dramatic impact on overall marketing program performance.

Here’s how to think strategically about using your blog articles to drive revenue.



Inbound Marketing Prediction #4: Blogging Becomes A Daily Ritual

Data Dictates More Visitors As A Direct Result Of More Blogging

Want more visitors to your website? Blog more.

This has been a theme for us over the past year, as we’ve seen dramatic increases in client website visitors when we’ve increased the frequency of blogging. In 2016, the rest of the inbound marketing community will realize the same correlation.

If you want to see a 10-20% increase in website visitors in 2016, you need to start planning today to increase the frequency of your blogging. Here are some reasons why these new blogging best practices work so well, and a few tips on how to execute a daily blog at your company.



One Simple Fix To Turn Your Blog Into A Lead-Generation Machine

Everyone knows that you need to blog. But, what should you blog about, and how do you use blogging best practices to drive more leads? You probably didn’t know that there’s one answer to both questions.

Yes, with one small change to the way you plan your blogging efforts, you can turn your blog into a lead-generation machine.

It might make sense to take a step back first. I want to make sure that you know why blog articles are so critical to today’s inbound marketing: If no one is reading your blog, you can be sure that no one is converting into a lead.



Your Blog Sucks Because It’s Missing Inbound Marketing Strategy

Inbound Marketing Strategy Is Almost Always The Answer

I don’t mean your blog sucks because I don’t like what you’re writing about. I mean your blog sucks because it’s failing to drive website visitors and leads for your inbound marketing program. When I say sucks I mean it quantitatively sucks. It’s not an opinion; it’s a fact.

When we see businesses with blogs that are underperforming or not performing at all it usually comes down to one or two issues.

The first is the business is blogging with no inbound strategy behind the effort. There isn't enough planning or thought into what they are blogging about and why. The other has to do with frequency. They're not blogging enough to impact the results for a variety of reasons.



7 Dark Secrets Behind Inbound Marketing Blogs That Rank On Page 1

Inbound marketing agency experts everywhere are talking about the power of blogging. Neil Patel wrote an amazing article about the technical nature of getting blog articles on the first page of Google (click here to read the full article).

Today, I want to talk about what he didn’t touch on.

I want to discuss the behind-the-scenes work, the trade craft and the creative processes that must be in place in order to bring home that page-one ranking.