Inbound - The Blog: The Secrets Behind Click To Close


Blog Growth: Inbound Marketing Theories About Frequency, Length, Reposting And More

If You Want More Visitors To Your Website, You Have To Use Blogging Best Practices With An Inbound Marketing Philosophy

Boil it all down. With hundreds of inbound marketing engagements under our belt and a regular stream of clients that have seen increases in website visitors, conversion rate, marketing-qualified leads, sales-qualified leads, sales opportunities and new customers as a result from their inbound programs, I’m comfortable saying that we know what we’re doing.

With all this data and all these experiences, some truths have become obvious. If you want more people to find your website, you have to use a proven blog marketing strategy. If you write enough blog articles with the right keywords while promoting and optimizing the articles properly, you will see an increase in visitors to your website.



5 Errors Killing Your Content Marketing Blog Strategy

Content marketing is a crucial component to your inbound marketing strategy.

Blogs form the cornerstone of any good content marketing program. By adding pages to your website and using keywords related to your business, they support your search engine optimization (SEO) strategy. They also give you a great opportunity to offer helpful information to prospects in the awareness phase of their buyer’s journey.

However, when done incorrectly, blogs may derail your entire inbound marketing content strategy before it’s able to have any positive impact. To get the most out of your content marketing blog strategy, avoid the five critical errors below.