Inbound - The Blog: The Secrets Behind Click To Close


Blog Growth: Inbound Marketing Theories About Frequency, Length, Reposting And More

If You Want More Visitors To Your Website, You Have To Use Blogging Best Practices With An Inbound Marketing Philosophy

Boil it all down. With hundreds of inbound marketing engagements under our belt and a regular stream of clients that have seen increases in website visitors, conversion rate, marketing-qualified leads, sales-qualified leads, sales opportunities and new customers as a result from their inbound programs, I’m comfortable saying that we know what we’re doing.

With all this data and all these experiences, some truths have become obvious. If you want more people to find your website, you have to use a proven blog marketing strategy. If you write enough blog articles with the right keywords while promoting and optimizing the articles properly, you will see an increase in visitors to your website.



Top 10 Blog Metrics You Need To Drive Leads With Inbound Marketing

The Data Is In: Companies With Active Blogs Get More Leads

At Square 2 Marketing, we blog every single business day. Just yesterday, one of our blog subscribers emailed me with a request to talk to them about an inbound marketing program for their business. Don’t you love it when a good plan comes together? Yes, we got a sales-ready lead, which turned into a legitimate sales opportunity, directly from our blog. You can have that too.

But it’s not as simple as it sounds. We’ve been blogging, and cultivating and nurturing more than 5,000 blog subscribers, for years. We’re actively tracking the performance of our blog, blog articles, subscribers’ behavior and rankings for keywords as a result of our blog. You need to take the same data-driven approach to your blog.

Here are 10 inbound blog metrics that you should be tracking weekly.