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The Definition Of Being Remarkable, Courtesy Of Amazon

Creating A Remarkable Business Is Hard, But Examples And Marketing Strategy Help

You’ve read this before, right here on this blog: If your business is not remarkable, your business is invisible. I share remarkable businesses and remarkable aspects of businesses every chance I get in a concerted effort to help all of you see what being remarkable means.

I also like to share real stories about real businesses because I think it helps illustrate exactly what it means to be remarkable, and it rarely means retooling the entire business. In fact, it usually means you have well-thought-out marketing strategies and you've made small adjustments, but the right adjustments. Here’s how Amazon made its business remarkable.



Inbound Marketing Strategies Help You Tell A Remarkable Story

If Your Marketing Strategy Isn't Remarkable, You're Invisible

I don’t care how good your marketing is. If you’re not remarkable, you’re invisible. Unfortunately, it’s very hard to create a remarkable business.

Take a look at this picture. It’s Burger King’s Halloween Whopper. Love it! Black bun dripping with A.1. sauce – this is a perfect example. Does anyone else have a burger like this? Nope. REMARKABLE!



Inbound Marketing: 54,000 Website Visits In 1 Minute – It’s Not What You Think

When you’re talking about performance, a site that garners 54,000 visitors in a single minute is in the top 1% of all websites on the planet. So, it’s worth looking at what makes a site like this so popular in such a short period of time.

On Monday, July 20, SEPTA (Southeast Pennsylvania Transportation Authority), which runs all the public transportation in and around the Philadelphia metro area, started selling a One-Day Regional Rail Pass good for the entire weekend of the Pope’s visit to Philly (Sept. 26-27). If you want to read more about the situation, click here.

Because of security, this is the only way to get on public transportation during that weekend. In fact, most of the city streets will be closed to traffic. If you want to get into the city during the Pope’s visit, you need one of these special passes. Plus, there is only a limited number of them: 175,000 for Saturday and the same amount for Sunday.



Use Inbound Marketing To Blow Your Competition Out Of The Water

We’re all in competitive situations every day. Some we know about, and others we don’t. But, did you know that if used properly, inbound marketing helps you torpedo your competition so that you’re the obvious choice at the end?

If you consider how the human mind works and how people buy products and services (regardless of size), you’ll see how inbound marketing actually differentiates your business from your competitors.

Here are some ways to create a remarkable marketing and sales experience that makes your company look dramatically different from all your competitors.



The Secret To Inbound Marketing Is Finally Revealed Here

I’m sure you’re looking for something about your website, your content, maybe even social media. Sorry to disappoint.

Of course, these obvious elements are important. But the secret you’re all waiting for and the reason good inbound marketing is so elusive is that it requires your business to be remarkable.

Something about your products or services has to be so special that people talk about it.

Let me give you an example I saw the other day.



Outbound Or Inbound Marketing Won’t Matter If Your Company Looks Like Everyone Else

All week, we’ve been talking about the various elements of a solid inbound marketing strategy. Today, we end the week with the most important aspect of your marketing strategy: differentiation. That which makes you different when compared to all of your competitors, real and substitute.

The way we present this to our clients is with one simple question: What makes you remarkable? We use that term because it sets the bar higher – for us and for you.



Marketing Strategy Has To Drive Innovation To Deliver Remarkable Results

 Every now and then, I see Reality Marketing in action beyond the walls of Square 2 Marketing. In case you forgot, Reality Marketing is the platform on which we create remarkable marketing strategies for our clients. These marketing strategies are always based on the “pains” of our clients’ prospects.