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Inbound Marketing Challenges? Try Calling Your Prospects Back

Inbound Marketing Won’t Make The Calls For You  This Is Where You Come In

This article might come off as a little brash. But, over the past few days, I’ve had a series of utterly awful experiences with potential service providers, and it got me thinking about a few of our experiences with clients and other businesses that just left me asking, WHY?

We recently moved our offices and need a new dry cleaning pick-up service. I searched on the web for that exact service, found a company, went to its website, got the phone number, called and left a message. Bang – inbound marketing at its best, right? Wrong. Days have gone by with no return phone call.

Since we’re new to the office community, we don’t know all the lunch places yet. One day, I saw a truck pulling up in the parking lot, bringing healthy sandwiches and salads into another building. I stopped the delivery person, asked about the company and told him we have 50 people in our office and I’d like to have someone call me about using their service. I gave him my business card with my cell number, and it’s been almost a week with no phone call. I guess they don’t want a new client.

Here are some more ridiculous stories of poor follow-through.

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How To Generate B2B Leads Using Pinterest

I know what you’re thinking:Pinterest isn’t a good fit for my B2B business – isn’t Pinterest just for recipes, DIY crafts and funny animal pictures?” Actually, that’s not the whole picture.

While Pinterest might not be a good fit for your business specifically, that has more to do with your social media strategy than it does with your business model being B2B. Not only have we covered B2B Pinterest marketing before, but also many other unlikely brands are already dominating this social media marketing platform to drive revenue for their business.

Remember that even in the B2B market, your business needs to start thinking more along the lines of H2H (or human-to-human) marketing because your prospects and customers are human too, and humans always appreciate (and act on) the type of strong visual and multimedia storytelling that Pinterest has to offer.

Here are two facts to consider before we dive into how to generate more B2B leads with Pinterest:

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