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Inbound Marketing Answers: What's The Right Ratio Of Earned Vs. Paid Media?

Inbound Marketing Uses Pay-Per-Click, But How Much Is Enough?

Since the beginning of time, business leaders have been searching for the “one single marketing tactic” to trigger an avalanche of leads for their businesses. When TV became popular, it was advertising; when the internet debuted, it was search; and when social media emerged, it was Facebook and LinkedIn.

Today, you can argue it’s inbound marketing or content marketing or marketing technology. If we buy HubSpot or Marketo, we’ll get all the leads we need. I know we’re all looking for the path of least resistance, but in this case, there is no easy way to do it – generating leads is complex and difficult.

Inbound marketing, specifically, is about the size of your brain, not the size of your wallet. If you’re smart enough and experienced enough, and if you have the right assets combined in the right configuration, you can create a repeatable, scalable and predictable lead-generation machine.

But, what if you have a big brain and a bigger-than-most wallet? How can you combine two approaches to produce even better results?

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