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Mike Lieberman, CEO and Chief Revenue ScientistMon, Feb 17, 2014 7 min read

How Some Of Our Famous Presidents Might Have Used Inbound Marketing

Inbound Marketing and President's DayOn this historic President's Day, we thought it might be fun to see how some of our country's famous presidents might have used inbound marketing during their stays in the White House.

George Washington - On April 30, 1789, George Washington became our first president, and would have loved the idea of practicing inbound marketing when everyone else still considers traditional interruptive marketing to be the standard.

Perhaps even more suited to inbound marketing were his major interests in the military arts and western expansion. His love of the strategy behind military maneuvers would have endeared him to the strategy before tactics that inbound marketing demands.

Abraham Lincoln – Lincoln took the office in 1861, and his love of the law and hard work would have made him a leading inbound marketing professional in his day. He made extraordinary efforts to attain knowledge while working on a farm, splitting rails for fences and keeping store in New Salem, Illinois. He would have been connected to the rhythms and hard work behind inbound marketing and, as an avid writer, blogging daily would have been his forte.

Franklin Roosevelt – Serving from 1933 to 1945, Mr. Roosevelt assumed the presidency at the depth of the Great Depression. Roosevelt helped the American people regain faith in themselves. He brought hope as he promised prompt, vigorous action, and he asserted in his inaugural address, "The only thing we have to fear is fear itself." He would have embraced the change associated with adopting the principles of inbound marketing, and he would not have let any naysayers or doubters stand in his way.

John F. Kennedy - His inaugural address offered the memorable quote, "Ask not what your country can do for you, ask what you can do for your country." As president, he set out to redeem his campaign pledge to get America moving again. His economic programs launched the country on its longest sustained expansion since World War II.

The first presidential candidate to take part in a televised debate (along with Richard Nixon), Kennedy would have been happy to take advantage of the new tools available to inbound marketing experts. He probably would have been an avid user of YouTube, and would have created a video series and optimized each of those videos to drive traffic to his website.

Richard Nixon - Reconciliation was the first goal set by President Richard M. Nixon when he took office in 1969. The nation was painfully divided, with turbulence in the cities and war overseas. During his presidency, Nixon succeeded in ending American fighting in Vietnam and improving relations with the USSR and China. But, the Watergate scandal brought fresh divisions to the country and ultimately led to his resignation.

President Nixon had a decidedly global perspective on his presidency, and this would have helped from an inbound marketing perspective. Expanding reach using social media and advanced, content-oriented search engine optimization tactics would have helped him get the people of the USSR and China on board with his outreach to their leaders.

Ronald Reagan - On January 20, 1981, Ronald Reagan took office. Only 69 days later, he was shot by a would-be assassin, but quickly recovered and returned to duty. His grace and wit during the dangerous incident caused his popularity to soar. Dealing skillfully with Congress, Reagan obtained legislation to stimulate economic growth, curb inflation, increase employment and strengthen national defense.

He embarked upon a course of cutting taxes and government expenditures, refusing to deviate from it when the strengthening of defense forces led to a large deficit. He was excellent at delivering his message and would have translated that into a variety of long-form e-books, whitepapers and presentations – highly sharable content for social media. Content marketing would have been a perfect fit for this famous president.

Bill Clinton - During Bill Clinton's administration, the U.S. enjoyed more peace and economic wellbeing than at any time in its history. He was the first Democratic president since Franklin D. Roosevelt to win a second term. He is attributed to the lowest unemployment rate in modern times, the lowest inflation in 30 years, the highest home ownership in the country's history, dropping crime rates in many places and reduced welfare rolls. He proposed the first balanced budget in decades and achieved a budget surplus.

As part of his plan to celebrate the millennium in 2000, Clinton called for a great national initiative to end racial discrimination. His flair for the economy would have him steeped in the analytics and metrics associated with inbound marketing. He would have been sure, down to the penny, exactly what money was being invested in marketing and what return that investment was generating. His focus on the return on marketing investment of inbound marketing tactics would have made him a highly successful inbound marketing pro.

Barack Obama – Our current president is already changing the way the Oval Office interacts with its citizens. His blog, Twitter account and other inbound marketing tactics make up a major portion of his communication plan. Going directly to the people is right in line with the foundations of inbound marketing. Create great messages for your prospects and treat them like people, instead of numbers, and you'll see an increase in the number of leads generated for your business.

This presidential perspective on inbound marketing should get you thinking a little differently on this President's Day, 2014.

Start Today Tip – Take a stand and be bold. Make a change to your current set of marketing tactics, and just like these presidents made history for our country, you might just make history for your company. Add a new inbound marketing tactic or add a piece of educational content to your homepage today. Watch as you quickly reap the rewards of more engaged prospects, more leads and more people talking about your business.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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