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Mike Lieberman, CEO and Chief Revenue ScientistThu, May 2, 2013 3 min read

Inbound Marketing Agency Recognized With Axiom Book Award

 PRESS RELEASE: Book Urges Business Leaders To Consider Firing Traditional Sales People

--Then rehire them as guides helping prospects make educated purchase decisions--

Axiom Book AwardsPhiladelphia, May 2, 2013, 2013 – Fire Your Sales Team Today! (Greenleaf Book Group, 2012) by Mike Lieberman and Eric Keiles, co-founders of the inbound marketing agency Square 2 Marketing, has won an award. Axiom Business Book Awards announced that the book has been honored with a Silver Medal in the "marketing" category.

All business books about leadership published in the last 12 months are eligible for this award. Of the books submitted by their publisher for consideration, fewer than 18% won any type of award.

Fire Your Sales Team Today! describes and addresses the recent changes in buyer behavior. It illustrates how people don’t want to be sold to anymore. Instead they want to be educated, advised and supported with inbound marketing content like eBooks, whitepapers, podcasts, webinars, infographics and videos. Sales and marketing departments need to work together as an integrated inbound marketing team or Revenue Department. This approach helps companies create a remarkable experience from the time a new prospect is introduced to your business all the way to the point where they become a new customer and start referring others.

The purpose of the Axiom Business Book Awards is "Recognizing and promoting the world's best business titles." The 2013 medal winners will be recognized at an award ceremony in New York on Wednesday May 29, the evening before the BookExpo America convention.

About Axiom Business Book Awards

The Axiom Business Book Awards are the largest and most respected critical guidepost for business books in today's new world of publishing. These prestigious and competitive awards are presented in 21 business categories. They serve as the premier list to help readers discover new and innovative works. The Axiom Business Book Awards are presented by Jenkins Group Inc., a Michigan-based book publishing and marketing services company that has operated the popular Independent Publisher Book Awards contest since 1996.

About Square 2 Marketing

Square 2 Marketing is a full-service inbound marketing agency designed to do one thing: get our clients leads. We bundle marketing strategy along with inbound marketing techniques including website designsocial media marketing, email marketing, content marketing and other digital marketing tactics. These tactics help our clients get found, get leads and close deals. With a national client base, we specialize in helping clients in all industries but offer specialized experience in professional services, healthcare, technology, business services, manufacturing, distribution and financial services.

For more information on Square 2 Marketing, visit http://www.square2marketing.com/. To learn more about inbound marketing, click here to download our Free Report: The Ultimate Guide to Inbound Marketing.

The Ultimate Inbound Marketing Guide

Square 2 Marketing - Leading The Reality Marketing And Inbound Marketing Revolution!

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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