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The Ultimate Marketing Strategy Checklist!

 Can you believe January is almost over? That means our month-long discussion on marketing strategy is also coming to an end. To summarize what we've discussed so far, we wanted to provide you with a marketing strategy checklist. Review the items below to help make sure all your marketing strategy elements are in order.

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You know your overall business goals for the year and have the metrics necessary to marry your marketing to these goals (average revenue per client, close rates, etc.). 

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You know your primary target market and have taken the time to define a persona for that target.

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You know what your secondary and tertiary target markets are and you've defined their respective personas.

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You know what “pains” these people have in their day to day lives.

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You know how to “solve” those pains for your clients.

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You know how to make your solutions remarkable by offering services, features, or solutions that NO ONE else in your market space can match.

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You know how to tell short, easily-relatable stories about what makes your business remarkable.

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You know the “whys” behind your business. Not the “whats” or “hows” associated with your delivery but the emotional backstory as to why you are even in business to begin with. This story is a large part of what people are buying and you need to be able to articulate it. 

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You know all the places the people in your target market hang out, the websites they visit, blogs they read, emails they subscribe to.

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You have thought about or created some of the content you need to help your target audience (e.g. videos, reports, tip sheets, webinars, special offers, assessments) and you have developed No Risk, Low Risk and Direct Business offers to guide them through the conversion process.

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You know how to convert visitors to your website with landing pages, personal content, and compelling messages. 

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You know what other marketing tactics are necessary to complete your Marketing Machine™.

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You know how to benchmark marketing performance and track improvements weekly, monthly, and quarterly.

ACTION ITEM – Take a bow! You are well on your way to seeing significant improvement in how your company performs. Marketing is a marathon, not a sprint. So the results will NOT be instantaneous but, over time, you will see significant improvements if you follow the directions outlined above and in our previous blog posts.

To learn more about how set up your marketing strategy consider attending our webinar, click here for more information.

NRO - It's Not Me, It's You     

Square 2 Marketing – Leading the Reality Marketing Revolution!

Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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