Has the marketing profession become increasingly complicated or is it just me? SEO, SEM, PPC, CPM, KPI, ACR, CMS, CRM and more. Websites, mobile devices, video, blogs, Twitter, Facebook, Google, LinkedIn, Digg, ReadIt, are you serious? Ads don’t work, search doesn’t work, cold calling doesn’t work, direct mail is out…what does work?
If it feels overwhelming, your marketing probably isn’t organized appropriately and you might be missing the strategy part of marketing. The often overlooked part that, while not as glamorous as some of the tactics above, is THE MOST IMPORTANT part of any marketing program.
While most people are jumping right to the tactics, building the website, sending out emails, hiring an SEO expert, the right move is to work on building the perfect marketing strategy and then sticking to it, month after month. Watching it, tracking it, analyzing it and making small changes to optimize it.
Here is an example of how marketing strategy helps you decide if one of the fancy new tools, Groupon, might be right for your business. Click here to watch the video.
Hang in there, we are here to help.
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