Inbound - The Blog: The Secrets Behind Click To Close

Meghan Durett, Director Of Marketing

Recent Posts


Is Your Organization Ready For ABM? 6 Questions To Be Sure [Video]

Account-based marketing, or ABM, is a hot digital marketing tactic that helps businesses target specific accounts or individuals with strategic outreach fueled by technology.

ABM can be an extremely effective tactic, but you have to be sure your organization is ready for this kind of demand generation program. Otherwise, you risk wasting considerable time, money and resources.



Data-Driven Digital Agency Drives Results, Signs 4 New Clients In March

Inbound Marketing, Marketing Automation, Demand Generation And Lead Nurturing Engagements Are Still Hot

It’s rare that we feature our own successes in the blog. However, the pace of change is quickly accelerating in the marketing and sales area, and it makes sense to share what companies are hiring us to help them with. Their thinking might be important to you as you assess your company’s need to drive your own revenue growth.

This article features four different clients, with four different types of requirements, and explains how we’re helping them meet those requirements along with the thought process those organizations went through to assess their needs and come up with their game plans.



4 Things To Do When Launching Your First Inbound Marketing Campaign

Launching your first inbound marketing campaign (either for a new company or a new position) is very exciting. Congratulations, this is a memorable moment!

You'll probably always remember this inbound marketing program. At every new job I've started, I've remembered the first big marketing campaign I launched on my own.

Since you don't just wake up one morning and launch a brand new campaign, some careful and strategic planning should go into it.

These four steps are crucial pieces of putting together the puzzle. If you keep these top of mind, you'll be way ahead of the game and ready to rock and roll.



How To Boost Your Email Newsletter Subscriptions

Capturing a niche and targeted audience for your newsletter can be a difficult task, but it's a critical piece of a successful inbound marketing strategy. The more targeted your email list, the higher conversion rates you can expect and, in turn, the higher goal completions you will see.

But how exactly do you easily increase the number of subscribers on your email marketing newsletter list? This article outlines some tried-and-true methods for boosting your email newsletter subscriptions.



4 Critical Steps To Developing Relevant Marketing Metrics

Metrics are some of the most critical ingredients in an effective online marketing strategy. From awareness to sales, you can't assess your success without setting criteria by which to measure it.

One of the biggest struggles digital marketers face today is knowing what exactly they should be measuring. With a seemingly never-ending pile of data available, you may feel overwhelmed and unsure about which metrics actually matter. The good news is that establishing relevant metrics is not too difficult if you follow a simple system. Let's take a look at the four critical steps.



The Secret Ingredient To Launching A Winning Website: Personas

Are you thinking about launching a new website? If so, you have probably (to some extent) thought about what you want it to look like. Maybe you want it to be easy to navigate, mobile-friendly or really simplistic and smooth. Perhaps you want a lot of focus on your products/services page. Maybe all you know at this point is that you want a new website and you like the color blue, so blue should probably be incorporated somewhere.

Regardless of the degree to which you have thought about or researched a new website, this should be the first thing on your mind moving forward: Who is the website for?



Inbound Marketing Terminology — Terms You Should Know

Whether you’re in the marketing industry or not, the term “inbound marketing” is gaining popularity, and the terminology associated with inbound marketing can be a bit confusing. In this post, we will explain and define common inbound marketing and analytics vocabulary terms.



The Evolution Of The Marketing Mix (And What Inbound Has To Do With It)

As a marketing professional, you're likely familiar with the 4 Ps of the marketing mix: product, price, place and promotion. Whether you first discovered these industry pillars as an eager marketing major or uncovered them later on as you pursued your professional career, you understand how they contribute to a comprehensive strategy. What you may not know is that the 4 Ps have changed, and inbound marketing is a driving force. 



Inbound Marketing Agency Recognized Among Area's Top SEO Firms

Clutch, An Independent And Verified Review Site, Calls Square 2 Marketing Tops At SEO

Press Release

Conshohocken, PA — Square 2 Marketing, an inbound marketing agency, has been recognized by Clutch as one of the top SEO firms in the Philadelphia area.

We've always been a results-first agency and any rewards or recognition is typically unsolicited and unexpected. At Square 2 Marketing, our biggest rewards come from clients that see dramatic improvements in the amount of leads flowing into their companies from our inbound marketing and search engine optimization efforts.

One lesson we learned early on is that clients want results, and we’ve been delivering results to our clients since 2003, which is a long time in the digital world. While new firms are cropping up all the time and crowding the digital marketing landscape, not many firms are able to stand the test of time. So how has Square 2 Marketing done it? By focusing on one thing: improving revenue generation for our clients.



Purchase Decisions Rely Heavily On Emotions

A lot of similar products are on the market. In fact, some are basically the same thing, only with a different logo. So why do you choose one brand of shampoo over the other? Let's be honest, they all clean your hair. Maybe you choose certain things out of habit because you've been using them since you were little. Or, maybe your purchase decisions reflect how the brand positions itself in the marketplace.

Let's go over a couple of companies that are doing things to separate themselves from similar brands. The separation circles around one common factor: emotion.