Inbound - The Blog: The Secrets Behind Click To Close

Meghan Durett, Director Of Marketing

Recent Posts


Square 2 Marketing Promotes Long Tenured COO To President

Julie Golden Takes The Reins At HubSpot’s Largest Diamond Partner

Press Release: Conshohocken, PA – July 17, 2017

On Friday, Square 2 Marketing, one of the largest and most successful revenue generation consulting firms with specialties in inbound marketing and demand generation, announced that Julie Golden, who had been serving as chief operating officer, will be taking the lead at the agency as its new president. Mike Lieberman, who had been the president, will be moving into the CEO role.

Mike said, “There are very few people I’ve met in the agency community who understand how to serve the clients better than Julie. She also excels at delivery and ensuring that our clients receive the business results they expect – and more. This blend makes her the perfect person to lead our company.”



3 Simple Steps To Better Sales And Marketing Alignment

Marketing and sales alignment is always a hot topic for B2B teams, and it's crucial to driving revenue from your marketing and sales investments. 

Of course, it's easier said than done. With hectic schedules, competing priorities and overlapping deadlines, how do you start moving toward truly aligned marketing and sales teams?

Here are three concrete steps your organization can take right away to achieve better sales and marketing alignment.



Advanced Inbound Marketing: How To Send Your Best Leads To Sales

You're feeling like an inbound marketing rock star: You've got a great strategy, you've created awesome content, people want it and you're generating leads like crazy.

But that's not where great inbound marketing stops. To be successful, inbound marketing needs to not only drive traffic and leads but also revenue.

To do that, start by making sure you're sending your best inbound leads to your sales team. This is especially important when you're generating a lot of leads from an inbound marketing program. When hundreds of new leads are entering your pipeline every day, you need some mechanisms in place to prioritize those leads and ensure that the right people are identified and connected with your sales team.  



5 Email Marketing Mistakes That Are Ineffective Or Even Illegal

Email marketing is one of the most popular digital marketing and sales tactics used today, but too many marketers are using email marketing ineffectively, or even illegally.

Marketing and sales technology, including email marketing software, is rapidly advancing and enables marketers to make smart decisions that nurture leads and drive revenue. However, used incorrectly or haphazardly, email marketing can hurt your business, your reputation and your bottom line.



Is Your Organization Ready For ABM? 6 Questions To Be Sure [Video]

Account-based marketing, or ABM, is a hot digital marketing tactic that helps businesses target specific accounts or individuals with strategic outreach fueled by technology.

ABM can be an extremely effective tactic, but you have to be sure your organization is ready for this kind of demand generation program. Otherwise, you risk wasting considerable time, money and resources.



Data-Driven Digital Agency Drives Results, Signs 4 New Clients In March

Inbound Marketing, Marketing Automation, Demand Generation And Lead Nurturing Engagements Are Still Hot

It’s rare that we feature our own successes in the blog. However, the pace of change is quickly accelerating in the marketing and sales area, and it makes sense to share what companies are hiring us to help them with. Their thinking might be important to you as you assess your company’s need to drive your own revenue growth.

This article features four different clients, with four different types of requirements, and explains how we’re helping them meet those requirements along with the thought process those organizations went through to assess their needs and come up with their game plans.



4 Things To Do When Launching Your First Inbound Marketing Campaign

Launching your first inbound marketing campaign (either for a new company or a new position) is very exciting. Congratulations, this is a memorable moment!

You'll probably always remember this inbound marketing program. At every new job I've started, I've remembered the first big marketing campaign I launched on my own.

Since you don't just wake up one morning and launch a brand new campaign, some careful and strategic planning should go into it.

These four steps are crucial pieces of putting together the puzzle. If you keep these top of mind, you'll be way ahead of the game and ready to rock and roll.



How To Boost Your Email Newsletter Subscriptions

Capturing a niche and targeted audience for your newsletter can be a difficult task, but it's a critical piece of a successful inbound marketing strategy. The more targeted your email list, the higher conversion rates you can expect and, in turn, the higher goal completions you will see.

But how exactly do you easily increase the number of subscribers on your email marketing newsletter list? This article outlines some tried-and-true methods for boosting your email newsletter subscriptions.



4 Critical Steps To Developing Relevant Marketing Metrics

Metrics are some of the most critical ingredients in an effective online marketing strategy. From awareness to sales, you can't assess your success without setting criteria by which to measure it.

One of the biggest struggles digital marketers face today is knowing what exactly they should be measuring. With a seemingly never-ending pile of data available, you may feel overwhelmed and unsure about which metrics actually matter. The good news is that establishing relevant metrics is not too difficult if you follow a simple system. Let's take a look at the four critical steps.



The Secret Ingredient To Launching A Winning Website: Personas

Are you thinking about launching a new website? If so, you have probably (to some extent) thought about what you want it to look like. Maybe you want it to be easy to navigate, mobile-friendly or really simplistic and smooth. Perhaps you want a lot of focus on your products/services page. Maybe all you know at this point is that you want a new website and you like the color blue, so blue should probably be incorporated somewhere.

Regardless of the degree to which you have thought about or researched a new website, this should be the first thing on your mind moving forward: Who is the website for?