Your company’s blog can be the most powerful marketing tool that you have in your arsenal. Blogging is an efficient and cost-effective way of converting organic web traffic into sales leads. If your business blog isn’t generating any—or enough—sales leads, then use these business blogging tips.
These business blogging tips will turn your company blog into a lead-generating machine, so you can start profiting from it as much as possible.
1. Optimize Your Titles
You might already know that you should use keywords in your blog content to optimize it for search. You might already know that you should write the most interesting, relevant, and motivating content that you can muster. But do you just think of a title after the fact? Do you put any thought in it at all? You should, because your post titles are critical to generating leads.
Chances are a lot of your blog traffic will come directly from search. So you need to optimize your titles to ensure that as many visitors as possible are finding your business blog. Use appropriate keywords and use language that drives engagement and interest to ensure that if someone only sees the title of your post, they’ll be motivated to read it.
2. Let Visitors Subscribe through Their Preferred Channels
Not everyone likes using the same channels, so you need to offer multiple subscription options in order to get the largest percentage of leads to subscribe. If users want to stay in the loop via email, let them. If they want to read your blogs over social media, let them. If they want to subscribe through RSS, give them that option, too. This ensures you don’t miss out on opportunities to convert web visitors into leads simply due to their channel preferences.
3. Use a Pop-Up Form
Entice your blog readers to sign up by using pop-up subscription forms. You can choose to have forms pop up when the readers have signaled they’re about to leave the site, when they’ve visited x amount of pages, or when they’ve clicked on specific content. Pop-up subscriptions increase your chances of conversion.
4. Offer Exclusive Offers to Subscribers
Of all your blog readers, the ones who have subscribed are the most likely to convert into sales leads, so make subscribing worthwhile. They already love your content, so give them exclusive content and offers to help move them down the sales funnel.
5. Add Calls to Action
Blogging is a great way to establish your thought leadership, to share your expertise, and to educate consumers, but if you want to generate sales leads, you should add short calls to action at the end of your posts in order to motivate your readers to take action. For example, ask them to download your white paper on the same topic as your blog post or as them to contact your office to learn more. Switch up your calls to action depending on the content of your blog entries.
6. Promote Gated Content
If a visitor is reading your blog post, then chances are they’ll be similarly interested in reading your new ebook with the same type of content or signing up to your webinar on the same topic. Though you share your blog posts for free, with no expectation of contact information in return, that doesn’t mean that you can’t also use your blog to promote gated content in order to get that contact information.
7. Be Mobile Friendly
People surf the web on their smartphones and tablets now more than ever before. If your blog is hard to read on their smaller screens, they’ll leave before they even have a chance of converting. Make sure your blog is mobile-friendly.
Use these seven business blogging tips and start generating more sales leads.