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Mike Lieberman, CEO and Chief Revenue ScientistWed, Aug 16, 2017 5 min read

5 Ways Your Website Is Turning off Prospects

{}Every company needs a website. Your site is how potential customers will find out about you. With this traffic on your site, you have the opportunity to turn prospects into leads and sales. Unfortunately, that doesn’t always happen. Sometimes, websites get a lot of traffic, but not many leads or sales. If that describes your situation, you may be wondering what’s wrong.

Your site could be to blame. If your site isn’t appealing, prospects could think twice about purchasing from you. They could choose to buy from a competitor with a more appealing website. Here are five ways your website is turning off prospects.

1. Your Site Isn’t Mobile Optimized

Worldwide, mobile and tablet internet usage now exceeds desktop usage. Mobile and tablet devices now account for more than half of all internet usage. That means many of your prospects are viewing your company’s site on these devices.

If your site isn’t mobile optimized, it won’t display properly on small screens. Customers could need to zoom in to read the text on your site. The structure of your site could be too complicated to use on a small screen. Faced with these problems, prospects browsing on their phones could just give up. Make sure your site is mobile optimized so all prospects can enjoy it.

2. Your Site Is Too Slow

Does your site take more than two seconds to load? For almost half of web users, that’s a big problem. Many will abandon your site if it doesn’t load quickly enough. Today’s customers are very busy, and they don’t have time to wait for slow sites. If your site doesn’t load quickly enough, another business’s site will.

It’s easy to find out how fast your site loads. There are many sites and browser plugins that will time how long it takes for your site to load. If you discover your site is too slow, you’ll need to make some changes. Google’s PageSpeed Insights tool can recommend changes to speed up your site.

3. Your Site Is Outdated

If you don’t remember the last time you updated your company’s website, you’re probably long overdue for some changes. Trends in web design change fairly quickly, and sites that were attractive a few years ago may look woefully out of touch now.

If your site is outdated, prospects may worry other parts of your business are outdated, too. For example, they could worry you’re not up to date on modern security standards. To solve this problem, redesign your site with the help of an inbound marketing agency.

4. Your Site Is Hard to Use

Have you ever encountered a website that wasn’t easy to use? Maybe you couldn’t figure out where the About Us page was or how to navigate from one page to another. If so, you know how frustrating the experience can be. If your site isn’t user friendly, your prospects may click away to a site that’s easier to use.

You can make a site more user friendly by simplifying the design. Remove any design elements that aren’t useful, since clutter makes sites harder to use. Ensure your navigation is intuitive so prospects won’t struggle to find what they’re looking for.

5. Your Site Doesn’t Look Legitimate

The internet can be a dangerous place. It’s full of websites for companies that are illegitimate or scams. Customers need to be careful about the types of businesses they interact with. If your site doesn’t look legitimate, customers could be frightened off.

For example, if your site doesn’t have an About Us page or any contact information, customers may be alarmed. Not having photos or bios of your team could also concern customers. To make your site look more legitimate, make sure to include these details.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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