Ever feel like there’s no rhyme, reason or uniformity to your social media marketing process?
Hopefully you’re living by a content strategy plan/calendar, but now it’s time to build the same kind of tool for your social media content, too.
Making a social media content calendar is easy; sticking to it is sometimes hard. But, the payoff is worthwhile. Taking the first step and creating a calendar solves four of the biggest obstacles that social media throws your way. Here’s how.
Obstacle: You’re Falling Behind
Social media marketing isn’t easy to keep up with, especially if you’re doing it right. You might get bogged down with numerous posts and a large audience base that’s interacting on your site with comments and questions. But, a content calendar keeps you on top of your social media marketing efforts. You’ll never miss an important date that warrants a social media post, like a company event or a holiday. With a content calendar, everything is marked and in order. Include specific times to log onto your social sites and interact with participants.
Obstacle: Content Falls Flat
We’ve all had the disappointment of creating a social media post that we think is clever and attention-getting yet doesn’t get a single “like” or comment. It’s a bummer. But when you’re following a social media content calendar, you mitigate the likelihood of this happening. Work a metrics review session into your calendar. Meet with your team to review which pieces are performing best. What types of posts receive the most feedback? What times of the day are you getting the most visits? Knowing the answers helps you to publish more successful posts.
Obstacle: You (Or Your Writers) Are Overwhelmed
It takes time to write inbound marketing content and create enticing social media posts for your content. That time has the potential to be overwhelming. When you’re following a social media content calendar, tasks essentially assign themselves. If someone writes a blog for tomorrow, they know it’s time to knock out the social media posts for the blog as well. Plus, if the social posts are written at the same time as the blog, the topic is fresh on the writer’s mind. That makes for a faster turnaround when it’s time to post.
Obstacle: You’re Not Balancing Social Media Efforts
Are you giving Facebook the love it deserves but ignoring LinkedIn in the process? When you’re living by a social media marketing calendar, you avoid such problems and allot the appropriate time for each specific site. If you’re getting more interaction on one site, it’s OK to devote more time to it. However, don’t necessarily ignore other sites if they’re important to your inbound marketing strategy.
Start Today Tip – Build a social media calendar and make sure you live by it. Include the who, what, when and where of posting your social media content. Then, be sure to stick to it!
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Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.