 Physicians Endoscopy
Sometimes, a big change in your industry can force you to react in ways you didn't expect and weren't prepared for. That's exactly what happened to Physicians Endoscopy, a company that develops and manages free-standing endoscopy centers for gastroenterologists. A critical change was about to take affect, and they weren't sure what to do. Read on...
 SoundStageDirect
Business was good for Seth Frank of SoundStageDirect, but he wanted it to be great. He had a website that worked well for him, and a self-run Google AdWords campaign that was delivering sales every week. But Seth knew that good marketing isn't always about starting from scratch -- sometimes, it's simply about sheer improvement. Read on...
 Rittenhouse Builders
The owners of Rittenhouse Builders had two challenges. The first was growing the business, but the second involved a service-related issue. Their customers were extremely pleased after a project was completed...so pleased, in fact, that many only trusted the Rittenhouse Builders crews to work on their homes. When minor repair work needed to be done, these homeowners only wanted Rittenhouse Builders. Dedicated to customer service, the folks at Rittenhouse obliged, even though they were losing money on the “favor”. Read on...
 The Pretzel Boy's
The founders of The Pretzel Boy's had the expertise and the skill in the bakery to make a tasty pretzel, but they were less sure about how to go about setting up their business to attract potential franchisees. A key aspect of the business vision was expanding it to be able to serve folks in lots of different neighborhoods, and the creators knew they couldn’t be in several places at once. Without franchisee interest, the business would be limited and wouldn’t be able to grow. Read on...
 Transformations
The creators of Transformations knew exactly what kind of image they wanted to convey – now they just needed someone to translate that into cohesive branding and messaging for their new company. Knowing that a company’s logo is a very important piece of its overall identity, the founders began a search for a logo immediately, enlisting the help of an internet logo design firm. Unfortunately, the concepts they produced were not at all reflective of what Transformations needed. The company needed an identity, but with the logos they had, they were on a path with little potential. Read on...
 Verix
Before Verix was Verix, it was called Business Events, and the folks at Business Events came to Square 2 Marketing with a problem: they were having difficulty reaching the right prospects, and then communicating to those prospects what exactly their software could offer. The Business Events staff knew that a better name and identity could help them, but they weren't sure how to approach this rebranding effort, nor how to use it to increase their sales. Read on... |
