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Square 2 Marketing Group Coaching Services™

Since 2002, we have worked with hundreds of companies who have made huge leaps in their businesses, all because they took the time to create a plan for consistently marketing their services and followed through with their intentions.

Square 2 Marketing Group Coaching Services are specifically designed to help you pragmatically bring your marketing to the next level and provide you with the motivation to keep business development a consistent part of your weekly activities.

The Group Coaching Sessions feature weekly 60-minute group phone meetings for 13 consecutive weeks plus email communication supporting the topic of the week. Session topics are created from our Key Marketing Improvements (KMI)s.


Over 26 Key Marketing Improvements (KMI™)

Session #1 – Defining a plan and a solid strategy

  1. A Reality Marketing Approach – A comprehensive strategy PLUS Building Your Marketing Machine
  2. Goal and Objectives – Helping you track success
  3. Pick Your Target – Identifying your target customer is critical
  4. Understanding Customer’s Pain – The customer’s perspective
  5. Solving the Customer’s Pain – Headlines that work
  6. Making the Remarkable Company – Your key investment, time PLUS Why My Company, creating differentiation
  7. Using Testimonials - Clients carry a lot of weight PLUS Understanding the Message Model
  8. Building Your database – Collecting client and prospect info
  9. Low Risk Offers – Helping prospects engage with your company
  10. How to answer the "What do you do?" question in a way that intrigues your listener
  11. Creating a Marketing Plan - Setting expectations
  12. Creating A Budget – Why is necessary, why it will be less than you thought
  13. Year End Planning and Program Tracking – Ask and you shall receive PLUS Managing Your Programs like as Stock Portfolio

Session #2 – Implementing Marketing Tactics that Drive Sales

  1. Your Corporate Identity – It has to speak to your value and your customers PLUS Marketing Materials, do you really need them?
  2. Websites – Make it work FOR you
  3. Search Engine Optimization – Is it right for your business? PLUS Tips to Drive Conversion, moving prospects from curiosity to interest and action
  4. Print Advertising – Busting the myth
  5. Direct Mail – How to use it economically
  6. Public Relations – Spreading the word, with validation
  7. Trade Show Marketing – Reach out and help someone
  8. Email Marketing – The key to a successful marketing machine
  9. Newsletters and Education – Providing value and proving expertise PLUS Becoming an Expert, making it pay off
  10. Referral Programs – Using your best clients to sell PLUS Partner Marketing - Using others to tell your story
  11. Event Marketing – Leveraging the opportunity
  12. Sales Success - integrating sales and marketing, the 10-10-10 Program
  13. Networking - activity breeds activity PLUS Asking For Feedback – Market research and its various forms

If lack of time, expertise and motivation are hindering your ability to market your services on a consistent and regular basis, you owe it to yourself to learn more about Square 2 Marketing’s Group Coaching Services. Square 2 Marketing Group Coaching Services are designed to give small business owners a simple, effective and affordable approach to building a small business marketing system.

Investment: $200 per month. Each month this amount will be automatically billed to a credit card for the length of the three-month session (Sessions are limited to 10 participants)

Sessions start every month. Click here to register for the next session.