Press room.
Allegiance Bank Turns to Square 2 Marketing
Doylestown, PA (July 14, 2008) -- Square 2 Marketing, a full-service marketing firm, was selected to assist Allegiance Bank in launching a series of major marketing initiatives designed to grow the bank’s portfolio of commercial and retail accounts.
"We are fortunate to be working with Allegiance Bank. They have shown us a desire to be different in their industry and we are going to share their vision with the region," stated Mike Lieberman, president of Square 2 Marketing. "The new leadership at the bank is already making changes and their customers will be the true beneficiaries of their plans."
The banking industry faces a series of challenges over the next 12 to 18 months. Allegiance Bank is well positioned to take advantage of the opportunities in the market. Their approach to community banking and a new focus on helping business owners with a wide range of products and services specifically designed to meet the needs of commercial enterprises gives them a strong competitive advantage in the local market.
"We needed a marketing partner who could look at our customer base with a fresh set of eyes and help us go beyond advertising. We want to provide a remarkable banking experience for all our customers, and Square 2 Marketing is uniquely capable of helping us delivery that lofty goal," said Gregg Wagner, president and CEO of Allegiance Bank.
Lieberman added, "With Reality Marketing™, our unique approach to messaging and marketing tactics, and a Marketing Machine™ created specifically for Allegiance Bank, we feel strongly that our approach will drive new commercial and retail customers for the bank."
About Square 2 Marketing
Square 2 Marketing created Reality Marketing™ specifically to help small and medium sized businesses change the way they think about marketing in order to grow their businesses. The firm creates customized Marketing Machines™ for their clients, designed to deliver results-oriented marketing that drive sales and profits. A partial client list includes Verilogue, Pretzel Boys, Delaware Valley Financial Group, Expert Technology Associates, Logan Capital Management, Rittenhouse Builders, and Physicians Endoscopy. To learn more about Square 2 Marketing, visit www.square2marketing.com.
Square 2 Marketing, Reality Marketing and Marketing Machine are registered trademarks of Square 2 Marketing, Inc.
