The Seltzer Group is well-recognized in the Schuylkill Haven area as a provider of both business and personal insurance, as well as business services like payroll, HR consulting, and more. The firm wanted to bring its offerings to new communities, but past efforts had fizzled.
After being burned by flawed marketing in the past, Seltzer Group knew they needed a results-oriented program to really promote the full value of their services. If new prospects didn't understand that The Seltzer Group is much more than a standard insurance company, the company could never grow.
We wanted to know exactly what current clients valued about Seltzer Group, so we surveyed them. Sure enough, after analyzing the results, we found that our initial impression was spot-on: people love the depth of services Seltzer Group provides. We focused their entire website around this idea, using a "People Pyramid" concept to drive home the point that Seltzer Group has an actual, honest-to-goodness expert on staff for almost any business need.
Also on deck: a monthly email campaign, sales outreach efforts, and a direct mail program, all reinforcing the idea that Seltzer Group's offerings are unmatched. The company was already very active in their community, so we put together a PR package that highlighted their efforts on a regular basis.
The Seltzer Group continues to be an active client.
