The engine that drives your marketing.
Reality Marketing™ teaches you to polish every area of your business, making it so shiny and amazing that your customers will wonder what they did with themselves before you came along. Still, at some point, you're going to want new customers, and then what? If people have no way of knowing about your new greatness, your office looks like just another grey building to them.
"I want to tell people about how great we are." Good idea! So now we just need ways -- or "tactics", if you will -- to do this. These different tactics -- for example, a new website, an email program, a PR campaign, etc. -- all come together to form what our Philadelphia marketing agency calls your Marketing Machine™.
"A marketing what?" Machine, and here's why: like the cogs in a machine, each tactic has its own thing to do that makes your overall marketing better. Your website makes people say "Hmm!"; a no-risk offer (like a free report) on the site makes them say "Ah!" (and fork over their contact information to read it); your regular emails and other commmunications evoke an "Ooh!"; and eventually, you get the "Cha-ching!" That's the sound of a new customer. In time, your Marketing Machine will be cranking them out like a regular assembly line.
Get it? Alone, these tactics will drive you around the block once or twice, but combined in the right way, they'll shoot you to the moon. That's what Marketing Machines are all about.
Jet engines don't belong in cars.
It's true, they don't. Similarly, a Marketing Machine built to support a $5 million marketing budget would be completely wrong for a $50,000 marketing budget. That's why when we go to work at our Philadelphia marketing agency, we meticulously customize every Marketing Machine we build, making sure we use only the tactics that align with your goals.
