Careers: Copywriter.
The Copywriter is responsible for executing and aiding in the development of creative concepts and supporting copy for all Square 2 Marketing clients -- up to 15-25 clients simultaneously, depending on client volume. As clients come in to the shop, it will be your duty to work with the Creative Director to deliver creative concepts that effectively define campaigns and identities, then support those concepts with the development of poignant, compelling copy.
First and foremost, the Copywriter must be extremely creative, with the ability to both brainstorm and flesh out effective concepts for clients across a wide variety of industries. This position also demands a large volume of writing; ideally, the Copywriter should oversee, if not directly write, all creative copy leaving the shop, from websites to emails to sales sheets. Due to the large volume of writing, the ability to direct and delgate to internal and external supplemental copywriters is a must.
Responsibilities
Here's a summary of how you can expect to spend your day as our Copywriter:
- Work closely with the Creative Director to define branding strategies and campaign direction for all new clients; ensure that initial strategy is being carried through (or appropriately tweaked and revised where necessary) in continuing clients
- Work with the Marketing Consultants to deliver top-notch copy in a format and timeframe that fits the project
- Provide support to the Graphic Designers to help creative pieces stay on concept and on message
- Oversee secondary copywriting resources -- including Marketing Consultants, the Creative Director, and internal and external copywriters -- when necessary
- Meet regularly with the Creative Director and Marketing Consultants to evaluate real-life impact and effectiveness of creative pieces and revise if needed
Prerequisites
- B.A. in English or related field; additional business-related education a plus
- 5-10 years' experience writing in an agency environment
- Expertise in writing for the web, including (but not limited to) websites and emails
- Proven examples of past creative concepts and copy that produced measurable results
- Enthusiastic proponent of good writing standards and practices; keen awareness of appropriate tone and content of pieces
- Eagerness to keep up with developments in the field through both individual research and guided extended learning
- Strong verbal and written communications skills are an obvious must, including presentations
