About The Authors
Eric Keiles
eric@square2marketing.com | 215.491.0100 x101
Eric Keiles is a leading sales and marketing strategist focused on pioneering a new breed of business solutions. Eric, along with his partner Mike Lieberman, coined the concept Reality Marketing™ to describe how small- and medium-sized businesses can utilize cost-effective marketing tactics to achieve dramatic growth. He is the editor of a bi-weekly newsletter reaching over 13,000 business owners and entrepreneurs focusing on this topic.
A gifted entrepreneur, Eric has founded and grown four companies since 1997. He and his partner have grown Square 2 Marketing, the company they founded in 2002, from a boutique agency to a full-service developer of comprehensive marketing strategy and tactics. Prior to founding Square 2 Marketing, Eric founded The Stitches Catalog and The Logo Workshop, two national graphic design and promotional products companies. Eric sits on the Board of Directors of the Philadelphia Chapter of the Entrepreneur's Organization, is the Entrepreneur's Forum of Greater Philadelphia's Marketing Chairman, and is an advisor to several chambers of commerce.
A popular writer and public speaker, Eric has provided expert insight on panels and radio appearances throughout the Delaware Valley's business community. He also hosts Square 2 Marketing's free workshops to help business owners learn effective marketing strategies for their businesses. He has also been a guest lecturer at St. Joseph's, Widener and Villanova University's MBA Program, discussing advances in the entrepreneurial marketing space.
A graduate of George Washington University (BA) and Temple University (MBA), Eric and his family reside in the Philadelphia suburb of Doylestown Borough, PA.
Mike Lieberman
mike@square2marketing.com | 215.491.0100 x106
Founder and President of Square 2 Marketing, Mike is passionate about helping entrepreneurs turn their ordinary businesses into businesses that people talk about. For over 10 years, Mike has been working hand in hand with business owners helping them create strategic marketing plans, compelling marketing messages, and innovative marketing tactics that drive revenue. More importantly he is outspoken when challenging them to think differently so that their clients, customers, prospects, partners and friends spread the word about their businesses. Mike and his long-time friend Eric Keiles created Reality Marketing™ as a platform to teach entrepreneurs a new way to market their companies.
Mike's interest in entrepreneurialism has spread beyond direct clients. He is an active member of Vistage, the world's leading CEO organization. In addition to coaching business owners and fellow Vistage members, Mike also coaches Junior Baseball and has been coaching community baseball for more than a decade. In his spare time, he serves as the marketing committee chair for Angel Flight East, a non-profit organization dedicated to providing free air transportation for seriously ill patients who require treatment far from home. Mike's passion for marketing is matched only by his passion for physically challenging activities. He is currently planning a 350-mile bike ride from Pittsburgh to Washington D.C. for the fall of 2011 and an Urbanathalon for the spring of 2012. His personal mantra: "Be bold and mighty forces will follow."
Mike is the author of the popular Remarkablog, is a guest blogger for a number of marketing oriented blogs, a frequent public speaker on the topic of Reality Marketing™ and is regularly quoted in the media. To contact Mike directly, email him at mike@square2marketing.com, or follow him on Twitter at @Mike2Marketing.
