Reality Marketing's Star Student

When Eric and I started Square 2 Marketing, we hoped that our platform, Reality Marketing would start a revolution that moved business owners away from the wasteful and inefficient marketing tactics most companies use to the highly efficient Reality Marketing methodology.

Over the past 6 years we have personally touched thousands of people. Some are clients, some purchased our book, some joined us for workshops, some thought they new better.

Yesterday, we received an email from a business owner who couldn't afford our services, but was committed to our approach. His business is Easy Hands Free and his website is www.easyhandsfree.com. He took our Reality Marketing approach and personally reworked his website to make it more customer focused and to entice people to get involved with is company. Well Thomas, from Eric and me to you...Congratulations! You did an excellent job!

Thomas emailed me and asked me to critique his work, which of course I was happy to do. Now I am waiting for the next release of the Easy Hands Free website. If you have some Reality Marketing work you have done, please feel to share it with me and I will mention it on the blog too for a little bit of extra promotion.

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Times are Tough

I wanted to share a short story with all of you. About 6 months ago, a new sandwich store opened up in our local area. It has a fantastic location, right on a major road and literally 10,000 cars probably drive by each week. After all, location, location, location right?

The store had a cute name. South Philly Willy's and I think it offered some interesting Philadelphia related food choices. The key to the story is...I think it offered. Why don't I know? Because they didn't do any marketing. They didn't tell the local community anything. And despite the fact that I drove by this place hundreds of times, I never once went in to buy. Unfortunately, I noticed that the store was closed and out of business last week. The really sad story is this could have been avoided.

What is the moral of the story? You all know! You can't open a business and not tell the world. If you don't plan on spending money on marketing, dont even start the business. Now more than ever, marketing has to rule the day. You have to make your stories even more visible to get people to spend money with you! Your marketing has to shine and what makes you remarkable has to be even more remarkable! Get to work, we all have a tough road to follow.

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Book Signing Tour To Start in 2009

Today, I wanted to give you an update on our book project. Book sales have been brisk. To date we have sold about 1,000 books. Half of those through Amazon.com and the other half through our direct efforts. Our direct efforts have included speaking engagements, workshops, networking and general business activities. To give you some idea of how 1,000 ranks to other sales efforts, if a business book like ours sells 3,500 copies, it is considered a business best seller.

In 2009, we have set up a book signing series of events.

• The first will be Friday, January 9th at Borders in Warrington, PA from 6PM to 8PM.
• The second event will be at a Barnes and Noble, location and times to be determined.
• The third event will be Friday, March 6th at The Doylestown Book Store in Doylestown, PA from 6PM to 8PM.

Both authors, Eric and I will be at the event. Its a great opportunity to chat with us about marketing for your business. To set up a book signed at your location, event or store, contact Jessica Cooper at jcooper@square2marketing.com.

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Rock the Vote

How could I not blog about voting? This morning I woke up extra early and arrived at the voting place at 6:45AM, it didn't open until 7:00AM. Unfortunately, a couple of other people had the same idea. So I stood inline for about 40 minutes until I was finally able to execute my birthright as an American. Not too bad, but can't we do better.

So, of course, I started thinking....why can't we all use the internet to vote?

People with access would log on and provide their social security number for identification. We do it now for banking, credit card transactions, even electronic tax refunds for tax refunds and funds transfer. You might need a couple of security questions to validate identity, but we already do that.

For those without computers, they can still go to voting booths, but now all we need are a bank of laptop computers not these antiquated voting booths that never seem to work right.

Another advantage is we could track the results real-time, with active poll results right there on the website. It would be the world's greatest horse race all day long. Anyway, it got me thinking, maybe you will think about it a bit too.

How does this related to business? Well, this process might be one of the most unremarkable in our modern day. To make it more remarkable would also mean its more efficient, more effective, more accessible, and more reliable. I think that would be interesting to most Americans.

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