We are Moving Up!

With all the self-promotion currently underway, we currently are number 42,371 on Amazon.com. That is up from the 200's we were at just yesterday. Remember our goal is to be top 1,000 by August 5th. A few people have emailed us to let us know that they bought the book early, so I am sure that is fueling the move up the rankings.

In addition, the response from our fans has been fantastic. Some of them have committed to buying a number of books and sharing it with their business owner friends. A couple have even included a link on their blogs. You can feel the excitement in the air.

We even included a short video on Amazon to help business owners and of course of you understand why we wrote the book and how it will actually help them grow their companies. To check out the video, just click here. Thanks again and keep checking back.

Square 2 Marketing - We Help Entrepreneurs

Moving On Up

Yesterday, we were ranked 1,028,794 for business books on Amazon.com. Today, we are 231,037 and the book is considered out of stock. Don't worry, the book IS available and our goal is still to be in the top 1,000 by August 5th. We are well on our way. Remember, if you are interested in buying the book, do it on August 5th on or around 10:00AM.

Today, I am going to be starting my personal promotion and we added a Search Inside feature to our page on Amazon.com. If you want to take a look at the Search Inside the book feature, click on this link.

http://www.amazon.com/gp/reader/0980211824/ref=sib_dp_pt#reader-link

As you can see there is a lot going on with the Reality Marketing Revolution book project and you are all part of the success. Stay tuned for more frequent posts as things heat up this week and next.

Square 2 Marketing - We Help Entrepreneurs

The Promotion Starts Today

Ok, the bad news is that our book is right now ranked 1,028,794. Yes, if you follow the blog you know that the book has dropped about 600,000 places. The good news is...we haven't started the promotions yet, so we can only go up. If you remember, our goal is top 1,000 and guess what, you are going to help us.

Starting today, Eric and I will be personally inviting all of our contacts to participate in driving our book from 1,028,794 into the top 1,000 business books on Amazon. In case, you don't get a personal invitation from us, here is how you can participate too.

We are starting a revolution, but we can’t do it alone. Historically, revolution occurs when the people challenge the common beliefs of the day. The American Revolution was fought with muskets; the next revolution will be fought with marketing. Square 2 Marketing is driving the next revolution and we want you to be part of it.

Why? Because we found a better way for business owners of small and medium sized businesses to grow their companies. We want entrepreneurs to rage against the machine that taught owners of small businesses and marketers to execute programs in an outdated fashion.

Today, entrepreneurs and small business people cannot afford to execute traditional advertising that includes mass advertising, like radio, TV, and billboards— it just don't work anymore. So we created a new model called Reality Marketing™. On August 5th our first book, Reality Marketing Revolution, will be available at Amazon.com.

My partner, Eric Keiles and I wrote the book to help business owners think differently about marketing their businesses. We want share this new approach with you and help you use the methodologies we created to make major changes in your marketing so that your business will skyrocket to the next level.

To be a part of the Reality Marketing Revolution and get the secret to taking your business to the next level, we ask you to join other business owners who have already agreed to buy the book (for $13.57) at 10:00AM on August 5th at Amazon.com.

If you feel that Reality Marketing Revolution changes your thinking, pass it on to a friend who owns a business and see if you help them achieve their dreams. We need your help to affect change. For more information, check out www.realitymarketingrevolution.com.

Thanks in advance for your help on this very important project.

Square 2 Marketing - We Help Entrepreneurs

Now we have to promote the book

So, the hard part is done. The book is written and printed. Now we have to promote it. Right now we have the 430,219th most popular business book on Amazon.com. Yes, you see that number right. That is 4 hundred thousand.

Our goal is to move to the top 1,000. Guess what? That isn’t too difficult. While the book is available right now, we are working on a pre-release launch on August 5th. If we sell 100 books on August 5th, we can move into the top 1000. Seems pretty reasonable, at least it did to us.

The top 1000 ranking on Amazon.com allows us to present that to other outlets that make their purchasing decisions based on our popularity on Amazon.com. So that August 5th launch is very important.

Our August 5th promotion is already underway. This week’s e-newsletter Marketing Minds will promote the book’s availability on August 5th. We have created a “remarkable” personal email that we will be sending out later this week to our personal contact lists. We have a public relations plan that includes an electronic media kit and a handful of influential targeted media people who will receive outreach from us this week.

But, the icing on the cake for me is that we strategically included key marketing and business authors and bloggers in our book and have asked them to blog about the book in exchange for the inclusion and exposure on their blogs, so they will be helping us promote the book all across the internet.
Hold onto your hats, the next few weeks are going to be very interesting and I will keep you posted on all the activities.

Square 2 Marketing - We Help Entrepreneurs

More Reviews are In

Here are a few more comments from individuals who have seen advanced copies of the book.

"This book is full of useful and valuable information on how to market way smarter and have your dollars work way better. Not just a book, but a workbook for the entrepreneur who wants to out-market the competition."
-Chet Holmes, author of the #1 business book, “The Ultimate Sales Machine”

"Finally! A book filled with real-life innovative marketing ideas that will help any small business owner generate more leads and keep their pipeline full."
- Gene Marks, author, "The Streetwise Small Business Book of Lists"

“Reality Marketing...is a terrific overview, especially for small businesses with limited budgets. The authors really capture the common mistakes and show how better to optimize time and money for real marketing results.”
-Amie J. Devero, author of “Powered by Principle”

“The energy in which Eric and Mike communicate in person is amplified in Reality Marketing Revolution. Their passion to support and provide guidance to entrepreneurs and small business owners is clearly stated in a step by step format in this book. You will walk away with many creative ideas and approaches that will allow you to crystallize a clear marketing direction that will provide increased revenue and profits while reducing expenses—a win win for all! ”
- Joan Walsh author “Ready, Set, Plan, Go!” and a founding partner in the consulting firm FSMI

Initial reviews are in

One of the most exciting parts of getting the book together has been submitting it to famous business authors and noted business people. The result has been a collection of comments and reviews on how helpful the book will be to readers. I thought I would share some of the initial reviews with you. As more come in, I will share those too.

“If you are one of thousands of business owners struggling to fulfill your dream of entrepreneurialism—read this book now."
Jeffrey Fox, author of “How To Become A Rainmaker

"Reality Marketing grabs your hand and leads you through everything you need to know and do to dramatically increase your revenues and profitability. A graduate degree in effective marketing concentrated into an easy to read book filled with practical advice that you can start to use immediately to pump up your sales."
Steven Smolinsky, author “Conversation On Networking” and Project Faculty at The Wharton School, University of Pennsylvania, Speaker and Consultant.

“We’re big fans of Reality Marketing and have seen firsthand how these ideas can revolutionize any small business and put it on the fast track to explosive growth and prosperity. This is a wakeup call to entrepreneurs around the world: join Mike and Eric’s revolution and take control of your marketing, business and lives.”
Jimmy Vee & Travis Miller, Authors of Gravitational Marketing: The Science of Attracting Customers and founders of GravitationalMarketing.com

“Reality Marketing provides small businesses with exactly what they need: A no nonsense approach to improving sales, profitability and for building long-term customer relationships! I loved it!”
Eyal Maoz, Visiting Assistant Professor of Marketing, Kellogg School of Management

Square 2 Marketing - We Help Entrepreneurs