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Monday, March 31, 2008

The Cover is FINAL


Thank you to everyone who commented or contributed to helping us design the cover of our new book. Attached is a picture of the final cover. It includes the bios, testimonials, bullet text, sub text, headlines and title treatment for our book, The Reality Marketing Revolution. Click on the small cover here to see it in all its glory.

Completing the book cover and basic abstract of the book means we can now put the book into circulation with major book warehouses. It’s the first major step towards getting it purchased by large wholesalers like Barnes and Noble, Amazon, and others.

We are making final edits to the copy. I have to admit it’s painful after spending all this time writing it and now to be going back over it again is tough, but we are committed to making the book great and making it a resource for entrepreneurs everywhere.

Now that the cover is done, we are going to start talking about the logistics of printing, storing, shipping, and more. Plus we have to figure out how we are going to use the book from a marketing perspective. Of course, I will share it all with you.

Square 2 Marketing—We Help Entrepreneurs

Friday, March 28, 2008

The Cover is in the Home Stretch

Things have change dramatically with the cover since I last blogged. I am attaching a link that includes all three of the latest covers. Your feedback is really critical to us making the right move here.

Please take a look at these full covers and let us know which one makes YOU want to buy the book. We need your help because right now there are a number of different camps within our firm. You are the deciding vote.

Comment here or email me directly but VOTE. Its Decision 2008 and we need to know which cover you like the best.

Here is the link, http://development.square2marketing.com/book/cover.jpg

To keep you updated on the rest of the project, we are making final edits. When we finalize the book cover, we can present the book to distributors, so it’s a major milestone. We continue to work out distribution deals with major partners. Everything is coming together.

Square 2 Marketing—We Help Entrepreneurs

Wednesday, March 19, 2008

Book Cover is Almost Final


After what seems like months, our book cover is almost finished. Please take a look and tell us what you think. Does the fist say revolution? Would this make you buy the book? Do you get that our style of marketing is different? Does the cover make you feel excited? These are real world important issues when you are publishing a book.

We need your help. Let us know and let us know today. Either email me directly, or better yet, post your comments here. I publish them all. Thanks! Square 2 Marketing - We help entrepreneurs!

Monday, March 17, 2008

Editing is Almost Finished

Here is a quick update on the book project. Over the weekend we completed the final editing exercise, simply checking to make sure that any changes our editor made didn’t change the context of our writing.

We needed to add a couple of additional sections and a final chapter that provided more details around the programs and tactics we suggest. We are working on a few more covers, the forward, dedication, and authors’ bios for the cover artwork. Our publisher continues to assure us that the May 31 deadline is still good to go.

On another note, our business has had a record first quarter and we are hiring again. If you or anyone you know is interested in a career at Square 2 Marketing, we are specifically looking for a new Marketing Consultant to join our team. Check out the job description on line at this link. Thanks for your help.

Square 2 Marketing—We Help Entrepreneurs

Monday, March 10, 2008

Another Cover Option

Thanks to everyone who commented on our first cover option. I wanted to post it again, because there was a typo in the cover copy. In addition, this will show you a blown out book jacket cover. Please give us your feedback on the full cover design. Please see below (click on the image for a larger version):



Thanks and keep those comments coming.


Square 2 Marketing - We Help Entrepreneurs

Friday, March 07, 2008

The Cover is Coming Into Focus

We are getting down to it on the cover. I have posted our latest cover design. Let me know what you think. You can comment here, your email me directly with your comments.

I like this cover, but there is a fierce battle within our team as to which direction to go. Please, help us out and let me know which one you like. I will post the other contending cover tomorrow.

Square 2 Marketing—We Help Entrepreneurs

Tuesday, March 04, 2008

Sometimes Progress Is Slow

You may have noticed the blog posts slowing down. That is both a reflection of how busy we are and that progress on the project has slowed down. I wanted to talk about that bit.

Long term projects like this ebb and flow. Sometimes progress is quick and exciting, other times is slow and plodding. Right now the progress is slow.

We are agonizing about our cover and we are working with an illustrator to create a very specific treatment. That is taking long and proving to be frustrating for the designer to match our vision. Unfortunately, we need to cover treatment to present the book to prospective wholesale opportunities, further slowing down or overall progress towards book sales.

The editor continues to make progress, but we don’t really see or feel that progress. While we know we need it, it’s challenging to “trust” the process. Outreach to potential partners continues, however, like editing, we simply get a weekly report and aren’t able to touch and feel the progress in that area.

Our goal continues to be printed books by May 31st. But right now it feels like that might be a challenging goal. As soon as I know more, I will share it.

Square 2 Marketing—We Help Entrepreneurs