Reality Marketing Summit is a Major Success

I have blogged about the value of educational events a number of times. Yesterday, Square 2 Marketing hosted its first Reality Marketing Summit at the Lowes in downtown Philadelphia. It was extremely successful, with over 60 local business owners attending the event.

Our post Summit survey indicated that everyone would recommend the event to a colleague and most would attend our next summit program. Even more importantly, our average score was 4.54 out of 5, an above excellent score.

We couldn’t have done it with out our partners, Wachovia Bank, Sandler Sales Institute, FSMI, Unreal Marketing, and Goldenberg Rosenthal LLP. A special thanks to all of our sponsors and our individual speakers, David Mills from Sandler, Tim and Joan Walsh from FSMI, Michael Stalbaum from Unreal Marketing and Frank Pilleggi from Goldenberg Rosenthal.

If you are interested in viewing some pictures from the event, click on this link.

If you have any questions about the program, or comments about the blog, let us know.

Square 2 Marketing—helping entrepreneurs.

Yellow Pages are Officially Dead

I don’t know who actually publishes the Yellow Pages these days. I don’t know if it’s the Yellow Pages, or the Yellow Book. What I do know is that today, we received three different books at our office. I think the books were in our hands for about 15 seconds before we promptly through them in the trash. We just don’t use them and the last thing we need are three giant books taking up space in our office.

Now what if you just paid good money to be in these Yellow Pages? Contracts with Yellow Pages can run companies thousands of dollars and just like traditional advertising (tv, radio, and print) you pay for everyone who could POTENTIALLY see your ad. NOT who actually sees it, let alone digests your information, needs your information, and acts on your information.

This type of advertising is no longer viable. With the average American exposed to 3,000 ads per day. You have to be smarter, quicker, and more dynamic in your marketing.

The Yellow Pages are dead, long live the new marketing.

Square 2 Marketing—helping entrepreneurs.

Get Your Own Vocabulary

Googlejuice, Googlewhack, Googlebombing and ungoogleable are all words. Let’s define these words, and then we can talk about how amazing it is for Google to have created its own vernacular.

Googlejuice - (GOO.gul.joos) n. The presumed quality inherent in a Web site that enables it to appear at or near the top of search engine results, particularly those of the Google search engine.

Googlewhack – (GOO.gul.wak) n. A Google search query consisting of two words, which returns a single result.

Googlebombing - (GOO.gul bawm.ing) n. Setting up a large number of Web pages with links that point to a specific Web site so that the site will appear near the top of a Google search when users enter the link text.

Ungoogleable n. A person for whom no information appears in an Internet search engine, particularly Google.

Ok, Google is a pretty extreme example of a company that is creating its own vocabulary. But here are a couple of others. Square 2 Marketing created Reality Marketing™, Marketing Machine™, and Three Step Marketing™. Our client Happy Lawn created the word Wholeganic™, to describe their mostly organic lawn care treatment. Another client came up with Flyby™ to describe their unique equipment pick up experience. Be creative and come up with your own vocabulary to describe the unique aspects of your business.

Square 2 Marketing—helping business owners.

Share Your Idea and It Will Grow

I was talking to a guy over the weekend who shared with me, “that he had a big idea” but he couldn’t tell anyone, because someone might take the idea away. I thought that was interesting. Let me ask you. Have you every heard of anyone with this approach really taking their idea and turning it into a million dollars? No!

The trick to having an idea is telling everyone! Friends, family, business people, potential investors, partners, employees, , in short, the world! Now with the Internet, this concept actually means, you can tell the world! With this approach, the chances of someone hearing the idea, liking the idea and contacting you to help you with the idea are significant.

Here are a couple of resources that might help your big idea pay off. At www.idea-a-day.com you can post ideas, have people comment and make connections. You can even subscribe to getting a new idea emailed to you every day. I am up to 2,061 new ideas.

Another site is www.ideablob.com. At this site you can post your idea and then have people vote on it. The best ideas win a chance at $10,000. Give it a try. I posted one of my favorite ideas. Take a look and hopefully I earned your vote.

http://www.ideablob.com/ideas/388-Restaurant-without-servers-or-b

Square 2 Marketing—helping business owners.