Do Business Owners Have Marketing Plans?
I had my suspicions, but I thought a couple would have something. WOW! How can you possible expect to grow your business without a plan? Come on people! Haven't you been listening? Haven't you been reading? You need a plan!
Ok, so no one has a plan. How do we get a plan? First, you have to decide what your goals are and then what tactics are required to achieve your goals. A list of marketing tactics is the start of a plan. Each tactic will lead to other questions like...when do we implement this? How much will we invest in this tactic? What are our expected results? What action items need to be done and by who and by when to get this tactic up and running? Before you know it, you should have 4 to 6 tactics with all the details outlined. Guess what, you now have a marketing plan. Get to it will you, it is embarassing.
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