Planning Part 2

Ok, if you have the basics of the plan down...the next most important aspect of the marketing planning process is to think through the details of the marketing tactics required to hit your goals. Look at the year on a monthly basis and plan out a regular rhythm of marketing activities that match your desired sales goals. In short, if you want to grow more quickly, you need more marketing, if you have modest goals, you can afford to do less.

Make sure you do something that touches your clients and prospects every single month. The more touches the better. Email marketing, monthly press releases, educational workshops or webinars done quarterly, regular updates to your website, proactive sales outreach, and similar programs make up the content of a strong marketing program. The collection of these programs is your Marketing Machine.

The more tactics...the more leads you should expect. The more tactics...the bigger your Marketing Machine. It really is a situation where one plus one doesnt equal two, but three.

In the next entry, we can talk about how the marketing tactics and the messaging strategy work together to engage people in a dialogue with your clients.

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