Now is not the time to STOP Marketing

I have talked to a variety of business owners who think NOW is the perfect time to focus on marketing. This might be the BEST decision any business owner could make. Now, more than ever marketing plays a critical role in communicating with your customers, clients and prospects.

If you want to keep your business growing, you have to double your efforts to deliver effective messages to engage your prospects and get these people interested in doing business with you.

The critical key to success is doing it efficiently by using new tools that make marketing extremely affordable and results oriented. While these tools aren't new, let's review the Top 5 most efficient and economical marketing tactics at your disposal.

1. Email Marketing - its at the top of the list because for 1 to 2 cents you communicate with every customer or prospect. Even a list of 10,000 can be done monthly for only $100.
2. Your Website - if you are doing email marketing, you need a website. But more importantly, your website, if designed properly, actually sells for you and it does it 24 hours a day, seven days a week. Google reports that 88% of the people check your website before they pick up the phone to call you, its critical that your website be highly effective.
3. Search Engine Optimization - driving people to your remarkable website is key. These types of programs (the left side of Google) work over time and with the number of people doing searches for both b2b and b2c searches in the millions daily, if your business isn't coming up in searches people will think it might not even exist.
4. Pay-Per-Click Advertising - these work in tandem with Search Engine Optimization (the right side of Google) and offer you instant access to millions of prospective customers. These programs allow you to ONLY pay for people who click on your ad and you set your own budget, allowing you to control expenses and track results daily.
5. Public Relations - if you create interesting stories about your business that appeal to your target market the newspapers and magazines will want to write about it. The trick is to tell editors and writers about all the wonderful things you are doing and tell them about it in a way that makes it easy for them to write about it. Plus, these stories can be distributed online to improve rankings in search engines.

Let me know if you have any questions on any of the Top 5 most efficient marketing tools. I would be happy to answer any of your specific questions.

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